76 lines
3.4 KiB
Markdown
76 lines
3.4 KiB
Markdown
# Regional press: Reach plc / National World local desks (one-shot)
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Local desks publish ready-made local data fast, link back (often do-follow), and send
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**geo-targeted England readers**, exactly your buyers. This is the same one-time email muscle as
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`outreach-emails.md`, ~2 hours for the whole set. Each pickup is a durable archive backlink that
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helps lift the domain out of the SEO sandbox.
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**The angle (local, not national):** "The cheapest postcode for your money in {region}, and the
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pricier next-door 'twin' you'd be mad to pay for." Every story links to that city's live page
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(you already have Birmingham / Manchester / Bristol pages; add the others as the harness produces them).
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**Numbers to fill from the harness, per city:** `{{CITY_CHEAPEST_SECTOR}}`,
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`{{CITY_BEST_VALUE_PER_SQM}}`, `{{CITY_TWIN_PAIR + gap}}`, `{{CITY_TOP5_TABLE}}`.
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---
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## What you send each desk
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1. A short pitch email (template below).
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2. A **local table**: the 5–10 best-value postcodes in that city-region by est. £/m², each with its
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pricier "twin" and the % gap, schools + commute columns alongside.
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3. The CSV.
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4. A link to the live local page: `https://perfect-postcode.co.uk/property-search/{{city}}`.
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5. Attribution line (Land Registry / OGL).
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---
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## Pitch template
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**Subject:** `{{City}} data: the cheapest postcodes for your money, and their overpriced twins`
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> Hi {{FirstName / Newsdesk}},
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>
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> I've crunched HM Land Registry sold prices + floor areas for **every postcode in {{region}}** to find
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> where you get the most home for your money, and the striking bit: **"cheaper twins."** {{CITY_TWIN_ONE_LINER,
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> e.g. "Burnage is ~£X00/m² cheaper than next-door Didsbury despite sharing the same station and a 'Good'
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> secondary catchment."}}
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>
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> I've put together a **ready-to-publish {{City}} table** (best-value postcodes + their pricier twin + £/m²
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> gap), with the CSV and a chart, all from official open data. Free to use with a credit/link to
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> *Perfect Postcode*. Want me to send it over?
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>
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> {{Your name}} · perfect-postcode.co.uk
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---
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## Desks to target (find the property/news reporter or use the newsdesk tip line)
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**Reach plc regional titles** (match to your live/priority city pages first):
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- BirminghamLive: Birmingham / West Midlands
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- Manchester Evening News: Greater Manchester
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- Liverpool Echo: Merseyside
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- Bristol Live: Bristol / South West
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- Leeds Live: West Yorkshire
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- ChronicleLive: Newcastle / North East
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- NottinghamshireLive, DerbyshireLive, LeicestershireLive: East Midlands
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- MyLondon: London (huge, competitive; lead with a borough-level twin)
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- GloucestershireLive, KentLive, HullLive: regional long tail
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**National World titles** (also syndicate local property data aggressively):
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- The Yorkshire Post / Sheffield Star
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- Manchester World, Birmingham World, NationalWorld (national data desk)
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**How to find the contact (5 min each):** search `site:birminghamlive.co.uk property reporter` or look at
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recent local property-price articles and email the bylined journalist directly; fall back to the
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newsdesk/tips address in the site footer.
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---
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## Rules
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- One tailored table **per city**; never paste the same national table to a local desk.
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- Lead with **their** city's number in the subject line.
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- Stagger sends so you can answer replies; this is a once-off, not a recurring beat.
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- Log pickups + whether the backlink is do-follow.
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- Keep it England/region-scoped; don't let a national framing pull in Scotland/Wales noise.
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