Video kit: Newton Heath vs Harpurhey

Page: https://perfect-postcode.co.uk/cheaper-twin/m40-5-vs-m9-4 · Format: faceless screen-record, ~45–60s long + a 9:16 Short cut

🎬 Map URL to record (open this, hit record)

https://perfect-postcode.co.uk/?lat=53.51293&lon=-2.19574&zoom=12.5&filter=Est.%20price%20per%20sqm:0:1700&filter=Good%2B%20secondary%20school%20catchments:1:11 (filters are pre-applied so the value is on screen immediately)

Hook (first 2 seconds, on screen + said)

"£106,740 cheaper. Same station. Same schools."

Shot list

Time	Beat	What to show	On-screen
0:00–0:06	COLD OPEN: payoff first	Open on the map already showing both areas with the £/m² gap visible. Caption: '£106,740 cheaper'. Say the hook.	Land on the map URL below (filters pre-applied).
0:06–0:18	Same station	Pan/zoom to show both areas sit by the same line/station. Toggle the commute context if you want.	Caption: 'Same station.'
0:18–0:28	Same schools	Show the Good+ secondary catchment covering both.	Caption: 'Same school catchment.'
0:28–0:38	Same homes	Note the dominant type (terraced houses) and build era (~1958).	Caption: 'Same homes.'
0:38–0:52	THE REVEAL	Show the £/m² side by side: Newton Heath £2,812 vs Harpurhey £1,626.	Caption: '42% less per m²'.
0:52–1:00	CTA	End on the map; invite them to find their own cheaper twin.	Caption: 'Free. No signup.'

Narration (human voiceover, never raw TTS for a property audience)

This is Newton Heath. And this is Harpurhey, right next door. Same station. Same secondary school catchment. The same kind of home: terraced houses built around 1958. On every measure that moves price, they're twins. But watch the price per square metre. Newton Heath: £2,812. Harpurhey: £1,626. That's 42% cheaper, about £106,740 on a typical 90-square-metre home, for the same life, one postcode over. You're not paying for the house. You're paying for the name. You can find the cheaper twin of any postcode in England on the map for free, no signup.

Captions (≤6 words, sound-off)

Newton Heath vs Harpurhey
Same station. Same schools.
£106,740 cheaper
Same terraced, ~1958
42% less per m²
Find your cheaper twin, free

YouTube

Title options:

Newton Heath vs Harpurhey: the same terraced house, about 42% cheaper per m²
Newton Heath vs Harpurhey: same station, same schools, £106,740 cheaper
Why Harpurhey is the smart-money version of Newton Heath (42% less per m²)

Thumbnail text: big number £106,740 cheaper + the two names Newton Heath → Harpurhey

Description (paste as-is):

https://perfect-postcode.co.uk/?lat=53.51293&lon=-2.19574&zoom=12.5&filter=Est.%20price%20per%20sqm:0:1700&filter=Good%2B%20secondary%20school%20catchments:1:11

Newton Heath and Harpurhey share a station, a school catchment and the same era of housing, but Harpurhey costs about 42% less per square metre (£106,740 on a 90 m² home). I built a map that ranks every postcode in England by what each pound actually buys, from official open data (Land Registry, EPC, Ofsted, DfT, Police.uk). Find the cheaper twin of any area, free and with no signup, at https://perfect-postcode.co.uk.

0:00 The two postcodes (Newton Heath & Harpurhey)
0:08 Same station
0:18 Same school catchment
0:28 Same kind of home
0:38 The price-per-m² reveal
0:52 Find your own cheaper twin (free map)

Data: Contains HM Land Registry data © Crown copyright and database right, OGL v3.0. Figures are estimates aggregated to postcode sector, not valuations.

9:16 Short (cut from the same recording)

First 3 seconds: the £/m² reveal (Newton Heath £2,812 → Harpurhey £1,626) + caption '42% less'. End card: 'Find your cheaper twin, free, no signup.'

Optional auto-render spec (video/src/storyboard.ts AD_CONFIGS)

Add this as a DemoAdStoryboardConfig and run video/render.sh --prod (needs login creds + the live stack). Filter names must match live /api/features or preflight fails.

{
  "name": "twin-m40-5-vs-m9-4",
  "city": "manchester",
  "promptText": "Best value terraceds near Newton Heath: same schools and station, lower price",
  "initialFilters": {
    "Est. price per sqm": [
      0,
      1700
    ],
    "Good+ secondary school catchments": [
      1,
      11
    ]
  },
  "outroLine": "Harpurhey: same life, 42% cheaper."
}

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