Video kit: Beckenham vs Croydon

Page: https://perfect-postcode.co.uk/cheaper-twin/br3-3-vs-cr0-7 · Format: faceless screen-record, ~45–60s long + a 9:16 Short cut

🎬 Map URL to record (open this, hit record)

https://perfect-postcode.co.uk/?lat=51.38969&lon=-0.04244&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5200&filter=Good%2B%20secondary%20school%20catchments:1:11 (filters are pre-applied so the value is on screen immediately)

Hook (first 2 seconds, on screen + said)

"£201,870 cheaper. Same station. Same schools."

Shot list

Time	Beat	What to show	On-screen
0:00–0:06	COLD OPEN: payoff first	Open on the map already showing both areas with the £/m² gap visible. Caption: '£201,870 cheaper'. Say the hook.	Land on the map URL below (filters pre-applied).
0:06–0:18	Same station	Pan/zoom to show both areas sit by the same line/station. Toggle the commute context if you want.	Caption: 'Same station.'
0:18–0:28	Same schools	Show the Good+ secondary catchment covering both.	Caption: 'Same school catchment.'
0:28–0:38	Same homes	Note the dominant type (terraced houses) and build era (~1940).	Caption: 'Same homes.'
0:38–0:52	THE REVEAL	Show the £/m² side by side: Beckenham £7,153 vs Croydon £4,910.	Caption: '31% less per m²'.
0:52–1:00	CTA	End on the map; invite them to find their own cheaper twin.	Caption: 'Free. No signup.'

Narration (human voiceover, never raw TTS for a property audience)

This is Beckenham. And this is Croydon, right next door. Same station. Same secondary school catchment. The same kind of home: terraced houses built around 1940. On every measure that moves price, they're twins. But watch the price per square metre. Beckenham: £7,153. Croydon: £4,910. That's 31% cheaper, about £201,870 on a typical 90-square-metre home, for the same life, one postcode over. You're not paying for the house. You're paying for the name. You can find the cheaper twin of any postcode in England on the map for free, no signup.

Captions (≤6 words, sound-off)

Beckenham vs Croydon
Same station. Same schools.
£201,870 cheaper
Same terraced, ~1940
31% less per m²
Find your cheaper twin, free

YouTube

Title options:

Beckenham vs Croydon: the same terraced house, about 31% cheaper per m²
Beckenham vs Croydon: same station, same schools, £201,870 cheaper
Why Croydon is the smart-money version of Beckenham (31% less per m²)

Thumbnail text: big number £201,870 cheaper + the two names Beckenham → Croydon

Description (paste as-is):

https://perfect-postcode.co.uk/?lat=51.38969&lon=-0.04244&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5200&filter=Good%2B%20secondary%20school%20catchments:1:11

Beckenham and Croydon share a station, a school catchment and the same era of housing, but Croydon costs about 31% less per square metre (£201,870 on a 90 m² home). I built a map that ranks every postcode in England by what each pound actually buys, from official open data (Land Registry, EPC, Ofsted, DfT, Police.uk). Find the cheaper twin of any area, free and with no signup, at https://perfect-postcode.co.uk.

0:00 The two postcodes (Beckenham & Croydon)
0:08 Same station
0:18 Same school catchment
0:28 Same kind of home
0:38 The price-per-m² reveal
0:52 Find your own cheaper twin (free map)

Data: Contains HM Land Registry data © Crown copyright and database right, OGL v3.0. Figures are estimates aggregated to postcode sector, not valuations.

9:16 Short (cut from the same recording)

First 3 seconds: the £/m² reveal (Beckenham £7,153 → Croydon £4,910) + caption '31% less'. End card: 'Find your cheaper twin, free, no signup.'

Optional auto-render spec (video/src/storyboard.ts AD_CONFIGS)

Add this as a DemoAdStoryboardConfig and run video/render.sh --prod (needs login creds + the live stack). Filter names must match live /api/features or preflight fails.

{
  "name": "twin-br3-3-vs-cr0-7",
  "city": "london",
  "promptText": "Best value terraceds near Beckenham: same schools and station, lower price",
  "initialFilters": {
    "Est. price per sqm": [
      0,
      5200
    ],
    "Good+ secondary school catchments": [
      1,
      11
    ]
  },
  "outroLine": "Croydon: same life, 31% cheaper."
}

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