Growth: operating system

The single engine: compute one finding → render it four ways → point everything at the free map. One dashboard URL (filters + lat/lon/zoom) becomes the live map you screen-record, the OG/unfurl card, the prerendered SEO page, and the ≤3-filter deep-link CTA. No asset is built twice.

This folder holds the founder-action collateral (the things only you can send/post). The code that generates the findings, pages, cards, and videos lives in the repo proper (see analysis/ and the SEO/video pipelines). Numbers below in {{DOUBLE_BRACES}} are filled from the compute-harness output.

Two-track cadence (~2–4 hrs/week)

Track	Effort	Skippable?
Page batch (Claude Code computes a finding → pages deploy; you spot-check ~5)	~30 min / fortnight	Never: this is the floor
Video (Claude Code builds the storyboard/render/metadata; you sanity-check + optional voice hook + upload)	~1.5–2 hrs / video, target 1 per 1–2 weeks	Yes, booster only

Bad-week rule: always ship the page batch, skip the video, never the reverse.

The anti-quit rule (pre-commit this in writing)

Keep going for 6 months as long as Search Console impressions AND free-map opens grow month-over-month, regardless of revenue. The #1 failure mode is quitting at month 2–3, right before SEO + the video back-catalogue start to pay.

Honest milestones

Month 1: small but non-zero: 1–3 sales from the launch/email push, ~10 free-map power users, 1–2 videos at 100–300 views, first GSC impressions.
Month 3: ~100+ engaged free users, ~5–10 paying, first long-tail pages ranking.
Month 6–9: ~25 paying users (the honest anchor); organic search becomes a real channel.

Metrics that move before revenue (watch the slope, not weekly noise)

GSC impressions + which postcode pages surface (impressions up while clicks flat = warming up, working)
Map deep-link clicks per video/page (the only conversion metric that matters at this ARPU)
3-filter cap-hit rate among engaged sessions (your one purchase-intent signal)
Free-map opens + % of sessions applying ≥1 filter
YouTube impressions, CTR (>4% healthy), avg-view-duration (>40% healthy)
Backlinks/referral hits from newsletter archives + Reach articles (the DR-seed payoff)

Files here

launch-show-hn.md: one-shot Show HN + r/InternetIsBeautiful submission (titles + maker comment)
outreach-emails.md: ~12–15 personalized newsletter/podcast/journalist emails (master template + per-target)
regional-tables.md: Reach plc / National World local-desk pitches (template + table spec)
qwoted-reactive-pr.md: near-passive reactive-PR profile bio + canned stock answers

Defensibility rules (apply to EVERY public artifact, non-negotiable)

Aggregate to postcode unit / sector only; never republish address-level rows (Royal Mail / OS rights).
Attribution line on every table/chart: "Contains HM Land Registry data © Crown copyright and database right {{YEAR}}. Licensed under the Open Government Licence v3.0."
Exclude thin samples (min sold count) and pre-2012-only EPCs (floor area is null/sparse, which would fabricate twins).
Label every derived price "estimate", never "valuation".
Present crime/area numbers with the year; let the data speak, never editorialise a real community as "bad".
Scope every title/post to England or a named city-region (avoid Scotland/Wales comment noise).

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