# Findings: review before publishing 16 findings generated from analysis/out/cheaper_twins.parquet. **Check the place names** (⚠ = unnamed sector, needs a label in analysis/place_names.json) and spot-check a couple of numbers. Then these feed the page batch + video factory. | ⚠ | Title | Hook number | Page path | Deep link | |---|-------|-------------|-----------|-----------| | ⚠ | W1J 7 vs SW7 3: the same flat, about 41% cheaper per m² | 41% | `/cheaper-twin/w1j-7-vs-sw7-3` | [map](https://perfect-postcode.co.uk/?lat=51.49856&lon=-0.16253&zoom=12.5&filter=Est.%20price%20per%20sqm:0:20400&filter=Good%2B%20secondary%20school%20catchments:1:11) | | ⚠ | SW1X 8 vs SW7 2: the same flat, about 42% cheaper per m² | 42% | `/cheaper-twin/sw1x-8-vs-sw7-2` | [map](https://perfect-postcode.co.uk/?lat=51.49758&lon=-0.16439&zoom=12.5&filter=Est.%20price%20per%20sqm:0:16400&filter=Good%2B%20secondary%20school%20catchments:1:11) | | ⚠ | WC2A 2 vs EC2A 2: the same flat, about 43% cheaper per m² | 43% | `/cheaper-twin/wc2a-2-vs-ec2a-2` | [map](https://perfect-postcode.co.uk/?lat=51.51807&lon=-0.09837&zoom=12.5&filter=Est.%20price%20per%20sqm:0:15300&filter=Good%2B%20secondary%20school%20catchments:1:11) | | ⚠ | W1K 2 vs SW1X 0: the same flat, about 32% cheaper per m² | 32% | `/cheaper-twin/w1k-2-vs-sw1x-0` | [map](https://perfect-postcode.co.uk/?lat=51.50311&lon=-0.15673&zoom=12.5&filter=Est.%20price%20per%20sqm:0:24700&filter=Good%2B%20secondary%20school%20catchments:1:11) | | | Marylebone vs Camden: the same flat, about 43% cheaper per m² | 43% | `/cheaper-twin/w1u-4-vs-nw1-4` | [map](https://perfect-postcode.co.uk/?lat=51.5238&lon=-0.15091&zoom=12.5&filter=Est.%20price%20per%20sqm:0:14500&filter=Good%2B%20secondary%20school%20catchments:1:11) | | ⚠ | W1J 8 vs SW1A 2: the same flat, about 37% cheaper per m² | 37% | `/cheaper-twin/w1j-8-vs-sw1a-2` | [map](https://perfect-postcode.co.uk/?lat=51.50663&lon=-0.13494&zoom=12.5&filter=Est.%20price%20per%20sqm:0:17900&filter=Good%2B%20secondary%20school%20catchments:1:11) | | | Beckenham vs Croydon: the same terraced house, about 31% cheaper per m² | 31% | `/cheaper-twin/br3-3-vs-cr0-7` | [map](https://perfect-postcode.co.uk/?lat=51.38969&lon=-0.04244&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5200&filter=Good%2B%20secondary%20school%20catchments:1:11) | | | Woodford Green vs Barkingside: the same terraced house, about 26% cheaper per m² | 26% | `/cheaper-twin/ig8-7-vs-ig6-2` | [map](https://perfect-postcode.co.uk/?lat=51.60238&lon=0.06063&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5600&filter=Good%2B%20secondary%20school%20catchments:1:11) | | | Twickenham vs Hounslow: the same semi-detached house, about 19% cheaper per m² | 19% | `/cheaper-twin/tw2-7-vs-tw3-2` | [map](https://perfect-postcode.co.uk/?lat=51.45678&lon=-0.35702&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5900&filter=Good%2B%20secondary%20school%20catchments:1:11) | | | Hampton vs East Molesey: the same terraced house, about 19% cheaper per m² | 19% | `/cheaper-twin/tw12-3-vs-kt8-1` | [map](https://perfect-postcode.co.uk/?lat=51.41616&lon=-0.37365&zoom=12.5&filter=Est.%20price%20per%20sqm:0:6000&filter=Good%2B%20secondary%20school%20catchments:1:11) | | | Upminster vs Hornchurch: the same semi-detached house, about 20% cheaper per m² | 20% | `/cheaper-twin/rm14-2-vs-rm12-5` | [map](https://perfect-postcode.co.uk/?lat=51.54892&lon=0.22193&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5300&filter=Good%2B%20secondary%20school%20catchments:1:11) | | | Stanmore vs Kenton: the same semi-detached house, about 17% cheaper per m² | 17% | `/cheaper-twin/ha7-2-vs-ha3-0` | [map](https://perfect-postcode.co.uk/?lat=51.59199&lon=-0.3079&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5900&filter=Good%2B%20secondary%20school%20catchments:1:11) | | | Newton Heath vs Harpurhey: the same terraced house, about 42% cheaper per m² | 42% | `/cheaper-twin/m40-5-vs-m9-4` | [map](https://perfect-postcode.co.uk/?lat=53.51293&lon=-2.19574&zoom=12.5&filter=Est.%20price%20per%20sqm:0:1700&filter=Good%2B%20secondary%20school%20catchments:1:11) | | | Childwall vs Broadgreen: the same semi-detached house, about 30% cheaper per m² | 30% | `/cheaper-twin/l16-7-vs-l14-6` | [map](https://perfect-postcode.co.uk/?lat=53.40344&lon=-2.88529&zoom=12.5&filter=Est.%20price%20per%20sqm:0:3000&filter=Good%2B%20secondary%20school%20catchments:1:11) | | ⚠ | SE28 8 vs DA18 4: the same terraced house, about 30% cheaper per m² | 30% | `/cheaper-twin/se28-8-vs-da18-4` | [map](https://perfect-postcode.co.uk/?lat=51.50039&lon=0.12568&zoom=12.5&filter=Est.%20price%20per%20sqm:0:3600&filter=Good%2B%20secondary%20school%20catchments:1:11) | | ⚠ | How many square metres £100,000 buys across England | 152 m² vs 3 m² | `/square-metres-per-100k` | [map](https://perfect-postcode.co.uk/?zoom=6&filter=Est.%20price%20per%20sqm:0:4000) | ## Per-finding detail ### W1J 7 vs SW7 3: the same flat, about 41% cheaper per m² - **Type:** cheaper_twin · **Page:** `/cheaper-twin/w1j-7-vs-sw7-3` - **Hook:** £1,223,460 less for an equivalent flat: same station, similar schools, ~2.6km apart - **Mayfair (W1J 7)** £32,986/m² (n=724) → **SW7 3** £19,392/m² (n=2,581) · gap 41.2% · Flats/Maisonettes, ~1914 - **OG card / deep link:** `lat=51.49856&lon=-0.16253&zoom=12.5&filter=Est.%20price%20per%20sqm:0:20400&filter=Good%2B%20secondary%20school%20catchments:1:11` ### SW1X 8 vs SW7 2: the same flat, about 42% cheaper per m² - **Type:** cheaper_twin · **Page:** `/cheaper-twin/sw1x-8-vs-sw7-2` - **Hook:** £1,001,160 less for an equivalent flat: same station, similar schools, ~1.31km apart - **SW1X 8** £26,735/m² (n=1,410) → **SW7 2** £15,611/m² (n=1,126) · gap 41.6% · Flats/Maisonettes, ~1890 - **OG card / deep link:** `lat=51.49758&lon=-0.16439&zoom=12.5&filter=Est.%20price%20per%20sqm:0:16400&filter=Good%2B%20secondary%20school%20catchments:1:11` ### WC2A 2 vs EC2A 2: the same flat, about 43% cheaper per m² - **Type:** cheaper_twin · **Page:** `/cheaper-twin/wc2a-2-vs-ec2a-2` - **Hook:** £981,540 less for an equivalent flat: same station, similar schools, ~2.3km apart - **WC2A 2** £25,482/m² (n=254) → **EC2A 2** £14,576/m² (n=772) · gap 42.8% · Flats/Maisonettes, ~2019 - **OG card / deep link:** `lat=51.51807&lon=-0.09837&zoom=12.5&filter=Est.%20price%20per%20sqm:0:15300&filter=Good%2B%20secondary%20school%20catchments:1:11` ### W1K 2 vs SW1X 0: the same flat, about 32% cheaper per m² - **Type:** cheaper_twin · **Page:** `/cheaper-twin/w1k-2-vs-sw1x-0` - **Hook:** £978,570 less for an equivalent flat: same station, similar schools, ~1.62km apart - **Mayfair (W1K 2)** £34,362/m² (n=591) → **SW1X 0** £23,489/m² (n=1,606) · gap 31.6% · Flats/Maisonettes, ~1914 - **OG card / deep link:** `lat=51.50311&lon=-0.15673&zoom=12.5&filter=Est.%20price%20per%20sqm:0:24700&filter=Good%2B%20secondary%20school%20catchments:1:11` ### Marylebone vs Camden: the same flat, about 43% cheaper per m² - **Type:** cheaper_twin · **Page:** `/cheaper-twin/w1u-4-vs-nw1-4` - **Hook:** £942,480 less for an equivalent flat: same station, similar schools, ~0.97km apart - **Marylebone (W1U 4)** £24,238/m² (n=984) → **Camden (NW1 4)** £13,766/m² (n=1,340) · gap 43.2% · Flats/Maisonettes, ~1940 - **OG card / deep link:** `lat=51.5238&lon=-0.15091&zoom=12.5&filter=Est.%20price%20per%20sqm:0:14500&filter=Good%2B%20secondary%20school%20catchments:1:11` ### W1J 8 vs SW1A 2: the same flat, about 37% cheaper per m² - **Type:** cheaper_twin · **Page:** `/cheaper-twin/w1j-8-vs-sw1a-2` - **Hook:** £916,380 less for an equivalent flat: same station, similar schools, ~1.31km apart - **Mayfair (W1J 8)** £27,270/m² (n=295) → **SW1A 2** £17,088/m² (n=261) · gap 37.3% · Flats/Maisonettes, ~2000 - **OG card / deep link:** `lat=51.50663&lon=-0.13494&zoom=12.5&filter=Est.%20price%20per%20sqm:0:17900&filter=Good%2B%20secondary%20school%20catchments:1:11` ### Beckenham vs Croydon: the same terraced house, about 31% cheaper per m² - **Type:** cheaper_twin · **Page:** `/cheaper-twin/br3-3-vs-cr0-7` - **Hook:** £201,870 less for an equivalent terraced house: same station, similar schools, ~2.02km apart - **Beckenham (BR3 3)** £7,153/m² (n=4,514) → **Croydon (CR0 7)** £4,910/m² (n=5,143) · gap 31.4% · Terraced, ~1940 - **OG card / deep link:** `lat=51.38969&lon=-0.04244&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5200&filter=Good%2B%20secondary%20school%20catchments:1:11` ### Woodford Green vs Barkingside: the same terraced house, about 26% cheaper per m² - **Type:** cheaper_twin · **Page:** `/cheaper-twin/ig8-7-vs-ig6-2` - **Hook:** £164,070 less for an equivalent terraced house: same station, similar schools, ~2.98km apart - **Woodford Green (IG8 7)** £7,148/m² (n=2,965) → **Barkingside (IG6 2)** £5,325/m² (n=4,423) · gap 25.5% · Terraced, ~1958 - **OG card / deep link:** `lat=51.60238&lon=0.06063&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5600&filter=Good%2B%20secondary%20school%20catchments:1:11` ### Twickenham vs Hounslow: the same semi-detached house, about 19% cheaper per m² - **Type:** cheaper_twin · **Page:** `/cheaper-twin/tw2-7-vs-tw3-2` - **Hook:** £121,590 less for an equivalent semi-detached house: same station, similar schools, ~1.0km apart - **Twickenham (TW2 7)** £6,971/m² (n=3,377) → **Hounslow (TW3 2)** £5,620/m² (n=2,964) · gap 19.4% · Semi-Detached, ~1940 - **OG card / deep link:** `lat=51.45678&lon=-0.35702&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5900&filter=Good%2B%20secondary%20school%20catchments:1:11` ### Hampton vs East Molesey: the same terraced house, about 19% cheaper per m² - **Type:** cheaper_twin · **Page:** `/cheaper-twin/tw12-3-vs-kt8-1` - **Hook:** £120,060 less for an equivalent terraced house: same station, similar schools, ~2.23km apart - **Hampton (TW12 3)** £7,042/m² (n=2,527) → **East Molesey (KT8 1)** £5,708/m² (n=1,567) · gap 18.9% · Terraced, ~1979 - **OG card / deep link:** `lat=51.41616&lon=-0.37365&zoom=12.5&filter=Est.%20price%20per%20sqm:0:6000&filter=Good%2B%20secondary%20school%20catchments:1:11` ### Upminster vs Hornchurch: the same semi-detached house, about 20% cheaper per m² - **Type:** cheaper_twin · **Page:** `/cheaper-twin/rm14-2-vs-rm12-5` - **Hook:** £115,290 less for an equivalent semi-detached house: same station, similar schools, ~2.99km apart - **Upminster (RM14 2)** £6,360/m² (n=3,026) → **Hornchurch (RM12 5)** £5,079/m² (n=3,133) · gap 20.1% · Semi-Detached, ~1940 - **OG card / deep link:** `lat=51.54892&lon=0.22193&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5300&filter=Good%2B%20secondary%20school%20catchments:1:11` ### Stanmore vs Kenton: the same semi-detached house, about 17% cheaper per m² - **Type:** cheaper_twin · **Page:** `/cheaper-twin/ha7-2-vs-ha3-0` - **Hook:** £106,920 less for an equivalent semi-detached house: same station, similar schools, ~2.57km apart - **Stanmore (HA7 2)** £6,834/m² (n=2,775) → **Kenton (HA3 0)** £5,646/m² (n=3,122) · gap 17.4% · Semi-Detached, ~1940 - **OG card / deep link:** `lat=51.59199&lon=-0.3079&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5900&filter=Good%2B%20secondary%20school%20catchments:1:11` ### Newton Heath vs Harpurhey: the same terraced house, about 42% cheaper per m² - **Type:** cheaper_twin · **Page:** `/cheaper-twin/m40-5-vs-m9-4` - **Hook:** £106,740 less for an equivalent terraced house: same station, similar schools, ~1.18km apart - **Newton Heath (M40 5)** £2,812/m² (n=1,632) → **Harpurhey (M9 4)** £1,626/m² (n=3,530) · gap 42.2% · Terraced, ~1958 - **OG card / deep link:** `lat=53.51293&lon=-2.19574&zoom=12.5&filter=Est.%20price%20per%20sqm:0:1700&filter=Good%2B%20secondary%20school%20catchments:1:11` ### Childwall vs Broadgreen: the same semi-detached house, about 30% cheaper per m² - **Type:** cheaper_twin · **Page:** `/cheaper-twin/l16-7-vs-l14-6` - **Hook:** £106,740 less for an equivalent semi-detached house: same station, similar schools, ~1.88km apart - **Childwall (L16 7)** £4,026/m² (n=500) → **Broadgreen (L14 6)** £2,840/m² (n=809) · gap 29.5% · Semi-Detached, ~1940 - **OG card / deep link:** `lat=53.40344&lon=-2.88529&zoom=12.5&filter=Est.%20price%20per%20sqm:0:3000&filter=Good%2B%20secondary%20school%20catchments:1:11` ### SE28 8 vs DA18 4: the same terraced house, about 30% cheaper per m² - **Type:** cheaper_twin · **Page:** `/cheaper-twin/se28-8-vs-da18-4` - **Hook:** £129,690 less for an equivalent terraced house: same station, similar schools, ~1.72km apart - **SE28 8** £4,850/m² (n=5,033) → **DA18 4** £3,409/m² (n=1,063) · gap 29.7% · Terraced, ~1993 - **OG card / deep link:** `lat=51.50039&lon=0.12568&zoom=12.5&filter=Est.%20price%20per%20sqm:0:3600&filter=Good%2B%20secondary%20school%20catchments:1:11` ### How many square metres £100,000 buys across England - **Type:** national_table · **Page:** `/square-metres-per-100k` - **Hook:** £100k buys ~152 m² of floor space in BD21 3 but only ~3 m² in Mayfair (W1K 2) - **OG card / deep link:** `zoom=6&filter=Est.%20price%20per%20sqm:0:4000`