# Outreach: newsletters / podcasts / journalists (one-shot batch)

**Send once. Not a sequence. ~12–15 emails, each personalised, from your own address.**

The pitch is the **finding**, never the product. You're offering a free, citable, ready-made data
asset (table + CSV + chart + a methodology box). Give **exactly one** outlet a genuine first-look
window; tell them so (it makes the exclusive worth covering).

**What you attach / link to every time**
- A clean comparison table (top "name premiums" / cheaper twins, national + their-audience cut)
- The same data as CSV
- One chart image (the OG card render works)
- A link to the live worked-example page: `https://perfect-postcode.co.uk/{{FLAGSHIP_TWIN_SLUG}}`
- The attribution line: *"Contains HM Land Registry data © Crown copyright and database right {{YEAR}}, OGL v3.0."*

**Numbers to fill from the harness:** `{{NATIONAL_HEADLINE_STAT}}`, `{{BIGGEST_TWIN_GAP}}`,
`{{TOP5_TWINS_TABLE}}`, `{{AUDIENCE_SPECIFIC_CUT}}`.

---

## Master template

**Subject:** `Data: the "cheaper twin" postcodes that share a school + station, {{BIGGEST_TWIN_GAP}} apart`

> Hi {{FirstName}},
>
> I built a dataset that joins HM Land Registry sold prices with EPC floor areas, Ofsted catchments,
> DfT commute times and Police.uk crime for **every postcode in England**, and it surfaces something
> I think your {{readers/listeners}} would find useful: **"cheaper twins."**
>
> These are pairs of neighbouring postcodes that share the same station, the same school catchment and
> the same era of housing, yet sell **tens of thousands apart**, purely because one name got bid up.
> Example: {{FLAGSHIP_TWIN_ONE_LINER}}. Nationally, the biggest gap I found is **{{BIGGEST_TWIN_GAP}}**.
>
> It's all official open data (OGL), aggregated to postcode level. Happy to send you a **ready-to-use
> table + CSV + chart**, including a cut specific to {{their audience/region}}. No ask in return; credit
> to *Perfect Postcode* with a link is plenty. I can give you a **first look before I share it more widely**
> if it's useful.
>
> Want me to send it over?
>
> {{Your name}}
> perfect-postcode.co.uk · {{your email}}

Keep it under ~150 words. No attachments on the *first* email (deliverability); offer, then send on reply.

---

## Targets (personalise the hook line per outlet)

### Consumer money / personal finance
1. **Andy Webb, Be Clever With Your Cash** (blog + newsletter + YouTube). Hook: the "are you overpaying for the name?" angle is squarely his money-saving lens. Consumer-friendly cut.
2. **Damien Fahy, Money to the Masses** (site + podcast). Hook: offer a podcast-ready segment ("how to find the cheaper twin of any postcode") + the data table.
3. **Finimize** (newsletter, large UK retail-finance audience). Hook: one punchy chart + the national headline stat; they run short data-led items.
4. **iNews / Metro money desk** (consumer national). Hook: "the postcode name premium", relatable, shareable, map-friendly.

### Property-buyer / homeowner
5. **HomeOwners Alliance** (consumer property advice + newsletter). Hook: pre-viewing research angle; their audience is active buyers.
6. **Charlie Lamdin, Moving Home with Charlie** (YouTube + BestAgent). Hook: he covers market value + buyer strategy daily; offer him the data for a "cheaper twin" episode (he'll likely screen-share the map).
7. **Rob Bence & Rob Dix, The Property Podcast / Property Hub** (investor-leaning, large). Hook: the £/m² value-gap framing for investors hunting under-priced areas; offer a data segment + regional cuts.

### National money desks (give ONE of these the exclusive first-look)
8. **Helen Crane, This is Money** ("Crane on the Case" / property). Hook: strong property-data appetite; the cleanest national-exclusive target.
9. **Ed Magnus, This is Money.** Hook: writes the data-led property explainers; alternative/second TiM contact.
10. **The Telegraph Money / The Times Money property desk** (one named property reporter each). Hook: "name premium" maps to their readership well, but paywalled, lower referral; pitch only if you have a name.

### Trade press (fast pickup, good backlinks, lower direct traffic)
11. **PropertyWire** (property trade news). Hook: ready-made data story, they publish data fast.
12. **The Negotiator / Estate Agent Today** (agent trade). Hook: "what buyers are about to start asking you about £/m²" angle.
13. **Property118** (landlord/investor community). Hook: value-gap data for portfolio buyers.

### Stretch (one shot, low odds, high payoff)
14. **MoneySavingExpert news team** (not the forum, the editorial desk). Hook: a genuinely novel free consumer data tool; they occasionally cover these. No forum self-promo.
15. **BBC / regional data journalism**: only if a finding is genuinely striking nationally; otherwise leave regional to `regional-tables.md`.

---

## Sequencing (do it in ~2 hours, once)

1. Pick your **one exclusive** (recommend Helen Crane / This is Money). Email them first, say "first look, ~5 days before I share wider."
2. Wait for a yes/no or ~5 days.
3. Send the rest in one sitting. Personalise only the **hook line**; keep the body identical.
4. Reply fast to anyone who bites; send the table+CSV+chart on reply.
5. Log every pickup (URL + do-follow?) in your metrics sheet; these backlinks are the real prize.

**Do not** chase more than one polite follow-up. Do not BCC a blast (kills deliverability and goodwill).