# Regional press: Reach plc / National World local desks (one-shot)

Local desks publish ready-made local data fast, link back (often do-follow), and send
**geo-targeted England readers**, exactly your buyers. This is the same one-time email muscle as
`outreach-emails.md`, ~2 hours for the whole set. Each pickup is a durable archive backlink that
helps lift the domain out of the SEO sandbox.

**The angle (local, not national):** "The cheapest postcode for your money in {region}, and the
pricier next-door 'twin' you'd be mad to pay for." Every story links to that city's live page
(you already have Birmingham / Manchester / Bristol pages; add the others as the harness produces them).

**Numbers to fill from the harness, per city:** `{{CITY_CHEAPEST_SECTOR}}`,
`{{CITY_BEST_VALUE_PER_SQM}}`, `{{CITY_TWIN_PAIR + gap}}`, `{{CITY_TOP5_TABLE}}`.

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## What you send each desk

1. A short pitch email (template below).
2. A **local table**: the 5–10 best-value postcodes in that city-region by est. £/m², each with its
   pricier "twin" and the % gap, schools + commute columns alongside.
3. The CSV.
4. A link to the live local page: `https://perfect-postcode.co.uk/property-search/{{city}}`.
5. Attribution line (Land Registry / OGL).

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## Pitch template

**Subject:** `{{City}} data: the cheapest postcodes for your money, and their overpriced twins`

> Hi {{FirstName / Newsdesk}},
>
> I've crunched HM Land Registry sold prices + floor areas for **every postcode in {{region}}** to find
> where you get the most home for your money, and the striking bit: **"cheaper twins."** {{CITY_TWIN_ONE_LINER,
> e.g. "Burnage is ~£X00/m² cheaper than next-door Didsbury despite sharing the same station and a 'Good'
> secondary catchment."}}
>
> I've put together a **ready-to-publish {{City}} table** (best-value postcodes + their pricier twin + £/m²
> gap), with the CSV and a chart, all from official open data. Free to use with a credit/link to
> *Perfect Postcode*. Want me to send it over?
>
> {{Your name}} · perfect-postcode.co.uk

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## Desks to target (find the property/news reporter or use the newsdesk tip line)

**Reach plc regional titles** (match to your live/priority city pages first):
- BirminghamLive: Birmingham / West Midlands
- Manchester Evening News: Greater Manchester
- Liverpool Echo: Merseyside
- Bristol Live: Bristol / South West
- Leeds Live: West Yorkshire
- ChronicleLive: Newcastle / North East
- NottinghamshireLive, DerbyshireLive, LeicestershireLive: East Midlands
- MyLondon: London (huge, competitive; lead with a borough-level twin)
- GloucestershireLive, KentLive, HullLive: regional long tail

**National World titles** (also syndicate local property data aggressively):
- The Yorkshire Post / Sheffield Star
- Manchester World, Birmingham World, NationalWorld (national data desk)

**How to find the contact (5 min each):** search `site:birminghamlive.co.uk property reporter` or look at
recent local property-price articles and email the bylined journalist directly; fall back to the
newsdesk/tips address in the site footer.

---

## Rules

- One tailored table **per city**; never paste the same national table to a local desk.
- Lead with **their** city's number in the subject line.
- Stagger sends so you can answer replies; this is a once-off, not a recurring beat.
- Log pickups + whether the backlink is do-follow.
- Keep it England/region-scoped; don't let a national framing pull in Scotland/Wales noise.