# Near-passive reactive PR

Set up once, then answer only on a perfect match (~10 min/week, fully skippable). Journalists come to
*you* for a quote/stat; each published answer is a backlink + credibility with a property/money reporter.

## Where
- **Qwoted** (free profile; many UK money/property reporters source quotes here), your primary channel.
- **#journorequest** / **#PRrequest** on X and Bluesky: monitor a saved search; UK property/money requests appear daily.
- **ResponseSource / Featurable**: optional UK alternatives. (Skip Featured.com, AI-spam heavy.)

## Profile bio (≈60 words)

> {{Your name}}, founder of Perfect Postcode, a tool that ranks every postcode in England by value
> for money (£ per m², schools, commute, crime) using official open data (HM Land Registry, EPC, Ofsted,
> DfT, Police.uk). I can provide data and comment on house prices, price-per-m², area "name premiums,"
> school-catchment effects, commute-vs-price trade-offs and where value sits across England.

**Expertise tags:** property, house prices, first-time buyers, cost of living, data/open data, England property market.

## Canned stock answers (pre-write these; fill numbers from the harness)

Keep each to 2–4 sentences, lead with a number, always offer the underlying table.

1. **"Cheapest areas / best value for money"** →
   *"On £ per m² of floor space, the best value in {{region}} right now is {{CITY_CHEAPEST_SECTOR}} at ~£{{X}}/m², versus £{{Y}}/m² in {{nearby pricey area}} for near-identical homes. Happy to share the full ranked table (Land Registry / EPC, OGL)."*
2. **"Does a good school add to house prices?"** →
   *"Crossing into an Outstanding-rated catchment adds roughly {{SCHOOL_PREMIUM_PCT}}% to £/m² for an otherwise-matched home, about £{{£}} on a typical {{size}} m² house in {{area}}."*
3. **"Commuter towns / value near a station"** →
   *"Every extra ~10 minutes of train time to {{hub}} knocks about £{{COMMUTE_STEP}} off the price of the same flat; the value sweet-spot is the {{X}}–{{Y}} minute band."*
4. **"Where are the hidden-gem / up-and-coming areas?"** →
   *"I look for 'cheaper twins', postcodes next to a pricier name that share its station and school catchment but cost less per m². Example: {{FLAGSHIP_TWIN_ONE_LINER}}."*
5. **"Energy bills / EPC and running costs by area"** →
   *"The postcodes with the oldest housing stock carry a hidden ~£{{EPC_DELTA}}/year heating gap for the same-size home. Here's the map of where EPC bands are worst."*

## Etiquette
- Reply only when you genuinely fit the request and can hit the deadline.
- Give the reporter something usable immediately (a number + the offer of the table), not a sales pitch.
- Always include the OGL attribution line. Never quote address-level data.
- Ask for a credit + link to perfect-postcode.co.uk; most will give it.