diff --git a/video/src/browser.ts b/video/src/browser.ts
index fa838e5..4049743 100644
--- a/video/src/browser.ts
+++ b/video/src/browser.ts
@@ -148,7 +148,12 @@ async function suppressDevServerNoise(context: BrowserContext) {
       iframe[id*="webpack"],
       [id*="webpack-dev-server-client"],
       [class*="error-overlay"],
-      [class*="webpack-error"] {
+      [class*="webpack-error"],
+      /* Recording-only: hide dashboard chrome that reads as noise/loading
+         on camera (the "Finding the Perfect Postcode" AI-status CTA). The
+         data attribute is inert in production — only this injected rule
+         targets it, and only during a recording. */
+      [data-video-hide] {
         display: none !important;
         visibility: hidden !important;
         opacity: 0 !important;
diff --git a/video/src/dom.ts b/video/src/dom.ts
index 5a9eae8..403cbbd 100644
--- a/video/src/dom.ts
+++ b/video/src/dom.ts
@@ -146,12 +146,16 @@ export async function installCursor(
          At the 540-wide CSS viewport this renders ~30px type → 60px in the
          published 1080-wide mp4: a proper social-video hook size. */
       body.__demo-aspect-vertical #__demo-caption {
-        top: 8%;
+        top: 14%;
         max-width: 88vw;
         font-size: 30px;
         font-weight: 850;
         padding: 12px 18px;
         border-radius: 12px;
+        display: -webkit-box;
+        -webkit-line-clamp: 2;
+        -webkit-box-orient: vertical;
+        overflow: hidden;
       }
       #__demo-caption.visible {
         opacity: 1;
@@ -209,6 +213,13 @@ export async function installCursor(
         margin-left: auto;
         margin-right: auto;
       }
+      #__demo-outro-subtitle {
+        font: 500 22px/1.34 "Inter", system-ui, sans-serif;
+        color: #cbd5e1;
+        max-width: 30ch;
+        margin: 2px auto 4px;
+        text-align: center;
+      }
       #__demo-outro-url {
         display: inline-flex;
         align-items: center;
@@ -228,6 +239,7 @@ export async function installCursor(
          comfortably inside the platform-safe centre column. */
       body.__demo-aspect-vertical #__demo-outro-brand { font-size: 64px; }
       body.__demo-aspect-vertical #__demo-outro-tagline { font-size: 26px; max-width: 22ch; }
+      body.__demo-aspect-vertical #__demo-outro-subtitle { font-size: 20px; max-width: 24ch; }
       body.__demo-aspect-vertical #__demo-outro-url { font-size: 30px; padding: 16px 22px; }
 
       .__ad-scene {
@@ -816,10 +828,11 @@ export async function showOutro(
   page: Page,
   brand: string,
   tagline: string,
-  url: string
+  url: string,
+  subtitle?: string
 ): Promise<void> {
   await page.evaluate(
-    ({ brand, tagline, url }) => {
+    ({ brand, tagline, url, subtitle }) => {
       document.getElementById('__demo-caption')?.classList.remove('visible');
       const el = document.createElement('div');
       el.id = '__demo-outro';
@@ -835,14 +848,22 @@ export async function showOutro(
       urlEl.id = '__demo-outro-url';
       // Drop the protocol so the CTA reads as a bare domain.
       urlEl.textContent = url.replace(/^https?:\/\//, '').replace(/\/$/, '');
-      card.append(brandEl, taglineEl, urlEl);
+      // Optional spoken-outro line, burned in for muted social viewers.
+      if (subtitle && subtitle.length > 0) {
+        const subtitleEl = document.createElement('div');
+        subtitleEl.id = '__demo-outro-subtitle';
+        subtitleEl.textContent = subtitle;
+        card.append(brandEl, taglineEl, subtitleEl, urlEl);
+      } else {
+        card.append(brandEl, taglineEl, urlEl);
+      }
       el.appendChild(card);
       document.body.appendChild(el);
       requestAnimationFrame(() => {
         requestAnimationFrame(() => el.classList.add('visible'));
       });
     },
-    { brand, tagline, url }
+    { brand, tagline, url, subtitle }
   );
 }
 
diff --git a/video/src/narration.ts b/video/src/narration.ts
index c53ad38..84a9d2b 100644
--- a/video/src/narration.ts
+++ b/video/src/narration.ts
@@ -35,3 +35,38 @@ class NarrationLog {
 }
 
 export const narrationLog = new NarrationLog();
+
+function formatVttTimestamp(ms: number): string {
+  const clamped = Math.max(0, Math.round(ms));
+  const totalSeconds = Math.floor(clamped / 1000);
+  const millis = clamped % 1000;
+  const hours = Math.floor(totalSeconds / 3600);
+  const minutes = Math.floor((totalSeconds % 3600) / 60);
+  const seconds = totalSeconds % 60;
+  const pad = (n: number, width: number): string =>
+    n.toString().padStart(width, '0');
+  return `${pad(hours, 2)}:${pad(minutes, 2)}:${pad(seconds, 2)}.${pad(millis, 3)}`;
+}
+
+/**
+ * Render narration cues as a WebVTT document.
+ *
+ * Pure helper: takes cues (already ordered by the caller) and produces a
+ * caption sidecar string. Cue text is trimmed and any internal blank lines
+ * are collapsed so a single cue stays a single VTT block.
+ */
+export function cuesToVtt(cues: NarrationCue[]): string {
+  let out = 'WEBVTT\n\n';
+  for (const cue of cues) {
+    const start = formatVttTimestamp(cue.videoTimeMs);
+    const end = formatVttTimestamp(cue.videoTimeMs + cue.durationMs);
+    const text = cue.text
+      .split('\n')
+      .map((line) => line.trim())
+      .filter((line) => line.length > 0)
+      .join('\n')
+      .trim();
+    out += `${start} --> ${end}\n${text}\n\n`;
+  }
+  return out;
+}
diff --git a/video/src/record.ts b/video/src/record.ts
index bc1e2d7..98d91ba 100644
--- a/video/src/record.ts
+++ b/video/src/record.ts
@@ -1,8 +1,8 @@
-import { existsSync, mkdirSync, statSync } from 'node:fs';
+import { existsSync, mkdirSync, statSync, writeFileSync } from 'node:fs';
 import { join } from 'node:path';
 import { AUTH_STATE_PATH, LEAD_IN_S, OUTPUT_DIR } from './config.js';
 import { assertHardwareWebGL, launchRecordingBrowser } from './browser.js';
-import { narrationLog } from './narration.js';
+import { cuesToVtt, narrationLog } from './narration.js';
 import { installDemoRoutes } from './routes.js';
 import type { Storyboard } from './script.js';
 import { storyboards } from './storyboard.js';
@@ -105,6 +105,11 @@ async function recordOne(storyboard: Storyboard): Promise<void> {
   console.log(
     `[${storyboard.name}] wrote ${cues.length} narration cues → ${join(dir, 'narration.json')}`
   );
+  const vttPath = join(dir, 'narration.vtt');
+  writeFileSync(vttPath, cuesToVtt(cues));
+  console.log(
+    `[${storyboard.name}] wrote ${cues.length} WebVTT captions → ${vttPath}`
+  );
 }
 
 async function main(): Promise<void> {
diff --git a/video/src/routes.ts b/video/src/routes.ts
index 167496d..ad7ccd5 100644
--- a/video/src/routes.ts
+++ b/video/src/routes.ts
@@ -38,7 +38,7 @@ async function stubAiFilters(page: Page, storyboard: Storyboard) {
         filters: storyboard.content.stubbedFilters,
         travel_time_filters: storyboard.content.stubbedTravelTimeFilters,
         notes: '',
-        match_count: 1247,
+        match_count: storyboard.content.matchCount ?? 1247,
       }),
     });
   });
diff --git a/video/src/runner.ts b/video/src/runner.ts
index 9707586..cd73221 100644
--- a/video/src/runner.ts
+++ b/video/src/runner.ts
@@ -379,7 +379,7 @@ async function runActivity(ctx: ScriptCtx, step: Activity): Promise<void> {
       return;
     }
     case 'showOutro':
-      await showOutro(ctx.page, step.brand, step.tagline, step.url);
+      await showOutro(ctx.page, step.brand, step.tagline, step.url, step.subtitle);
       return;
     case 'showAdScene':
       await showAdScene(ctx.page, step.scene);
diff --git a/video/src/script.ts b/video/src/script.ts
index 3a35cfd..93fe710 100644
--- a/video/src/script.ts
+++ b/video/src/script.ts
@@ -172,7 +172,7 @@ export type Activity =
       timeoutMs?: number;
     }
   /** Reveal the closing brand card. */
-  | { kind: 'showOutro'; brand: string; tagline: string; url: string; durationMs: number }
+  | { kind: 'showOutro'; brand: string; tagline: string; url: string; subtitle?: string; durationMs: number }
   /** Reveal a full-screen ad-style overlay over the live map. */
   | { kind: 'showAdScene'; scene: AdScene; durationMs: number }
   /** Fade the ad overlay away. */
@@ -318,6 +318,13 @@ export interface ContentConfig {
   travelTimeDragFromMin: number;
   travelTimeDragToMin: number;
   brand: BrandConfig;
+  /**
+   * Stubbed "{{count}} properties match" total shown in the AI summary.
+   * Set PER storyboard so different searches/cities don't all display the
+   * same number (an identical count across cuts reads as fake). Falls back
+   * to a default in routes.ts when omitted.
+   */
+  matchCount?: number;
 }
 
 export interface TravelTimeFilter {
diff --git a/video/src/storyboard.ts b/video/src/storyboard.ts
index 384eff8..0ce057b 100644
--- a/video/src/storyboard.ts
+++ b/video/src/storyboard.ts
@@ -148,21 +148,21 @@ const RECORDING_LOCALIZATIONS: Record<RecordingLocale, RecordingLocalization> =
     colourMapTitle: 'Colour map',
     brand: {
       name: 'Perfect Postcode',
-      tagline: 'Find the area before the house.',
+      tagline: 'Find the hidden-gem postcode.',
       url: BRAND_URL,
     },
     cues: {
-      hook: "You can't view your way to the right area.",
+      hook: "A postcode's reputation is priced in. Its value isn't.",
       brief:
-        'So start with the brief. Price, commute, schools, even how quiet the street is.',
-      search: 'One search, and England shrinks to the postcodes that fit.',
-      commute: 'Push the commute down, and the map answers in seconds.',
+        'So start with the brief. Budget, commute, schools, even how quiet the street is.',
+      search: 'One brief, and England narrows to the postcodes worth your money.',
+      commute: 'Tighten the commute, and the keepers narrow further in seconds.',
       streets: 'Down at street level, the strongest streets start to stand out.',
       open:
         'Open one, and it shows its work. Sold prices, schools, crime, noise, broadband.',
       shortlist:
-        'Shortlist the winners, export them, and only spend Saturdays where it counts.',
-      outro: 'Stop guessing postcodes. Start choosing them.',
+        'Keep the best-value few, export them, and scout where it actually counts.',
+      outro: 'Stop paying for the name. Find the value.',
     },
   },
   de: {
@@ -183,21 +183,22 @@ const RECORDING_LOCALIZATIONS: Record<RecordingLocale, RecordingLocalization> =
     colourMapTitle: 'Karte einfärben',
     brand: {
       name: 'Perfect Postcode',
-      tagline: 'Erst die Gegend, dann das Haus.',
+      tagline: 'Finde die unterschätzte Postleitzahl.',
       url: BRAND_URL,
     },
     cues: {
-      hook: 'Das richtige Viertel findest du nicht durch Besichtigungen.',
+      hook: 'Der Ruf einer Gegend steckt im Preis. Ihr wahrer Wert nicht.',
       brief:
-        'Fang mit dem Briefing an. Preis, Pendelzeit, Schulen, sogar wie ruhig die Straße ist.',
-      search: 'Eine Suche, und England schrumpft auf die Postleitzahlen, die passen.',
-      commute: 'Verkürze den Arbeitsweg, und die Karte antwortet in Sekunden.',
+        'Also sag, was du suchst. Budget, Arbeitsweg, Schulen, sogar wie ruhig die Straße ist.',
+      search:
+        'Eine Vorgabe, und England schrumpft auf die Postleitzahlen, die dein Geld wert sind.',
+      commute: 'Verschärf den Arbeitsweg, und in Sekunden bleiben nur die besten übrig.',
       streets: 'Auf Straßenebene stechen die besten Ecken von selbst hervor.',
       open:
-        'Öffne eine, und sie zeigt ihre Daten. Verkaufspreise, Schulen, Kriminalität, Lärm, Internet.',
+        'Öffne eine, und sie zeigt die Belege. Verkaufspreise, Schulen, Kriminalität, Lärm, Internet.',
       shortlist:
-        'Speichere die Favoriten, exportiere sie, und verbringe deine Samstage nur dort, wo es zählt.',
-      outro: 'Hör auf, Postleitzahlen zu raten. Fang an, sie zu wählen.',
+        'Behalte die paar mit dem besten Preis-Leistungs-Verhältnis, exportier sie und schau sie dir vor Ort an.',
+      outro: 'Zahl nicht für den Namen. Finde den Wert.',
     },
   },
   zh: {
@@ -216,18 +217,18 @@ const RECORDING_LOCALIZATIONS: Record<RecordingLocale, RecordingLocalization> =
     colourMapTitle: '地图着色',
     brand: {
       name: 'Perfect Postcode',
-      tagline: '先选对街区，再选房子。',
+      tagline: '发现那个被低估的邮区。',
       url: BRAND_URL,
     },
     cues: {
-      hook: '光靠看房，看不出哪个街区适合你。',
-      brief: '先列条件。预算、通勤、学校，甚至街道安不安静。',
-      search: '搜索一次，全英格兰只剩下符合条件的邮编。',
-      commute: '把通勤时间调短，地图几秒内就给出答案。',
+      hook: '一个邮区的名气，早就算进了房价里。它真正的价值，却没有。',
+      brief: '所以，把你的需求告诉它。预算、通勤、学校，甚至这条街够不够安静。',
+      search: '一份需求，整个英格兰就缩小到那些真正值这个价的邮区。',
+      commute: '把通勤再收紧一点，几秒钟，留下的好选择又少了一批。',
       streets: '放大到街道层面，好街区自己浮现出来。',
-      open: '点开一个，它会摆出证据。成交价、学校、犯罪率、噪音、宽带。',
-      shortlist: '把心仪的区域导出，周末只去值得去的地方。',
-      outro: '别再猜邮编，开始挑邮编。',
+      open: '点开一个，它把依据都摆给你看。成交价、学校、治安、噪音、宽带。',
+      shortlist: '留下最划算的那几个，导出来，去真正值得的地方实地看房。',
+      outro: '别再为名气买单。找到真正的价值。',
     },
   },
   hi: {
@@ -247,21 +248,21 @@ const RECORDING_LOCALIZATIONS: Record<RecordingLocale, RecordingLocalization> =
     colourMapTitle: 'मानचित्र रंगें',
     brand: {
       name: 'Perfect Postcode',
-      tagline: 'Find the area before the house.',
+      tagline: 'Find the hidden-gem postcode.',
       url: BRAND_URL,
     },
     cues: {
-      hook: "You can't view your way to the right area.",
+      hook: "A postcode's reputation is priced in. Its value isn't.",
       brief:
-        'So start with the brief. Price, commute, schools, even how quiet the street is.',
-      search: 'One search, and England shrinks to the postcodes that fit.',
-      commute: 'Push the commute down, and the map answers in seconds.',
+        'So start with the brief. Budget, commute, schools, even how quiet the street is.',
+      search: 'One brief, and England narrows to the postcodes worth your money.',
+      commute: 'Tighten the commute, and the keepers narrow further in seconds.',
       streets: 'Down at street level, the strongest streets start to stand out.',
       open:
         'Open one, and it shows its work. Sold prices, schools, crime, noise, broadband.',
       shortlist:
-        'Shortlist the winners, export them, and only spend Saturdays where it counts.',
-      outro: 'Stop guessing postcodes. Start choosing them.',
+        'Keep the best-value few, export them, and scout where it actually counts.',
+      outro: 'Stop paying for the name. Find the value.',
     },
   },
 };
@@ -432,8 +433,8 @@ function createCues(locale: RecordingLocale, formFactor: FormFactor): Storyboard
             {
               kind: 'mapZoom',
               target: mapFocus,
-              steps: 6,
-              durationMs: 1800,
+              steps: 5,
+              durationMs: 1300,
               direction: 'out',
             },
           ]
@@ -468,17 +469,19 @@ function createCues(locale: RecordingLocale, formFactor: FormFactor): Storyboard
     },
     {
       text: copy.cues.outro,
-      gapBeforeMs: 450,
+      gapBeforeMs: 350,
       during: [
         {
           kind: 'showOutro',
           brand: copy.brand.name,
           tagline: copy.brand.tagline,
           url: copy.brand.url,
+          // Burn the spoken closer for sound-off / accessibility.
+          subtitle: copy.cues.outro,
           durationMs: 0,
         },
       ],
-      tail: [{ kind: 'wait', durationMs: 1300 }],
+      tail: [{ kind: 'wait', durationMs: 1700 }],
     },
   ];
 }
@@ -523,8 +526,10 @@ function buildVideoConfig(formFactor: FormFactor): VideoConfig {
     minDurationS: 10,
     maxDurationS: 75,
     // Right-pane inspection: London map, filters applied, data pane
-    // open — the clearest paused-state preview.
-    posterTimeS: 31,
+    // FULLY populated (Street View + price history). 31s caught the pane
+    // mid-load on prod (empty white + spinner); 35s lands a few seconds into
+    // the "open" cue once the evidence has rendered — the strongest preview.
+    posterTimeS: 35,
   };
 }
 
@@ -537,11 +542,13 @@ function createRecordingStoryboard(
   formFactor: FormFactor
 ): Storyboard {
   const copy = RECORDING_LOCALIZATIONS[locale];
-  // Mobile bumps the initial zoom from 11.5 → 12 so the narrower 540-wide
-  // viewport still shows an inner-London slice densely populated with
-  // hexagons (otherwise the visible map gets dominated by the low-density
-  // outer edges with no matches).
-  const initialZoom = formFactor === 'mobile' ? 12 : 11.5;
+  // Both form factors open at zoom 12 so the cold-open frame lands on a
+  // densely-populated inner-London slice rather than the low-density outer
+  // edges. Desktop was 11.5, but the opening lean-in panned the visible map
+  // toward the sparse NW suburbs (Wembley/Ealing) — a soft first frame for
+  // the hero. 12 keeps central London (rich default-density colouring) in
+  // shot from t=0.
+  const initialZoom = 12;
 
   // On mobile the MobileBottomSheet covers the bottom ~44% of the
   // viewport, so the map's geographic centre sits roughly at the seam
@@ -609,6 +616,9 @@ function createRecordingStoryboard(
       travelTimeDragFromMin: TT_DRAG_FROM_MIN,
       travelTimeDragToMin: TT_DRAG_TO_MIN,
       brand: copy.brand,
+      // A tight 7-filter inner-London search; a plausible total (not the
+      // shared stub default) so the on-screen count reads as real.
+      matchCount: 1843,
     },
     pre: buildPre(),
     cues: createCues(locale, formFactor),
@@ -665,6 +675,8 @@ interface DemoAdStoryboardConfig {
   travelTimeFilters?: TravelTimeFilter[];
   posterTimeS?: number;
   initialZoom?: number;
+  /** Plausible per-city "{{count}} properties match" total for the AI summary. */
+  matchCount?: number;
   /** Activities to run before the cue loop starts (silent — keep short). */
   prePrime?: Activity[];
   /** Spoken line during the outro card. Must NOT repeat the card's text. */
@@ -688,7 +700,7 @@ const AD_VIDEO: VideoConfig = {
 
 const AD_BRAND = {
   name: 'Perfect Postcode',
-  tagline: 'Search the area before you search the listings.',
+  tagline: 'Find the hidden-gem postcode.',
   url: BRAND_URL,
 };
 
@@ -825,6 +837,7 @@ function createDemoAdStoryboard(ad: DemoAdStoryboardConfig): Storyboard {
       travelTimeDragFromMin: TT_DRAG_FROM_MIN,
       travelTimeDragToMin: TT_DRAG_TO_MIN,
       brand: AD_BRAND,
+      matchCount: ad.matchCount,
     },
     pre: ad.prePrime ?? AD_PRE,
     cues: [
@@ -844,10 +857,14 @@ function createDemoAdStoryboard(ad: DemoAdStoryboardConfig): Storyboard {
             brand: AD_BRAND.name,
             tagline: AD_BRAND.tagline,
             url: AD_BRAND.url,
+            // Burn the spoken closer onto the card so muted social viewers
+            // (the ads' real channel) still read the CTA.
+            subtitle: ad.outroLine,
             durationMs: 0,
           },
         ],
-        tail: [wait(900)],
+        // Hold the brand card long enough to read the URL + closer with sound off.
+        tail: [wait(2200)],
       },
     ],
   };
@@ -865,6 +882,7 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
   // -------------------------------------------------------------------
   {
     name: 'ad-01-say-it',
+    matchCount: 2410,
     city: 'london',
     promptText: 'Flat under £600k, 35 min to central London, low crime, quiet street',
     filters: {
@@ -878,23 +896,25 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
     ],
     initialZoom: 10.2,
     posterTimeS: 8,
-    outroLine: 'Your area is on this map. Go find it.',
+    outroLine: 'The underpriced twin is on this map. Find it.',
     cues: [
       {
-        text: 'This is my whole house brief. One sentence.',
-        caption: 'One sentence. Every postcode.',
+        text: 'My whole house brief is one plain sentence.',
+        caption: "Reputation is priced in. Value isn't.",
         during: [
           typeAct('Flat under £600k, 35 min to central London, low crime, quiet street', 2600),
         ],
         tail: [wait(150)],
       },
       {
-        text: "And that's every postcode in England that fits it.",
+        text: 'Every postcode in England that fits, sorted by value.',
+        caption: 'All of England, by value',
         during: [submitSettled(1400)],
         tail: [sheetDown(800), wait(250)],
       },
       {
-        text: 'Now I scroll a map, not nine hundred listings.',
+        text: 'Same schools, same commute, the price quietly drops nearby.',
+        caption: 'The cheaper twin nearby',
         during: [mapZoomIn(1400, 4)],
         tail: [wait(400)],
       },
@@ -907,6 +927,7 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
   // -------------------------------------------------------------------
   {
     name: 'ad-02-twenty-minute-map',
+    matchCount: 38600,
     city: 'london',
     promptText: 'Within an hour of central London',
     filters: {},
@@ -915,7 +936,7 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
     ],
     initialZoom: 10.2,
     posterTimeS: 9,
-    outroLine: 'Check the commute before you fall in love.',
+    outroLine: 'The commute is priced in. The bargain is not.',
     prePrime: [
       { kind: 'clearVignette', durationMs: 0 },
       { kind: 'cursorScale', scale: 0, durationMs: 0 },
@@ -932,17 +953,19 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
     cues: [
       {
         text: 'Every colour on this map is a commute to central London.',
-        caption: 'The 20-minute map',
+        caption: 'Same commute, cheaper postcode',
         during: [wait(400)],
         tail: [wait(150)],
       },
       {
         text: "Here's what twenty minutes actually leaves you.",
+        caption: 'What 20 minutes buys',
         during: [sheetUp(700), touchShow(), ttDragAct(20, 1700)],
         tail: [touchHide(), sheetDown(800), wait(300)],
       },
       {
-        text: "If it's not lit, you'd live on the train. Now you know before you view.",
+        text: "Same twenty minutes wherever it's lit, but not the same price.",
+        caption: 'Same ride, lower price',
         during: [mapZoomIn(1300, 3)],
         tail: [wait(400)],
       },
@@ -955,6 +978,7 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
   // -------------------------------------------------------------------
   {
     name: 'ad-03-postcode-files',
+    matchCount: 1290,
     city: 'london',
     initialFilters: {
       'Estimated current price': [0, 700000],
@@ -962,7 +986,7 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
     },
     initialZoom: 10.6,
     posterTimeS: 11,
-    outroLine: "Read the area's file before you book the viewing.",
+    outroLine: 'Every postcode, proven on the numbers, not its reputation.',
     prePrime: [
       { kind: 'clearVignette', durationMs: 0 },
       { kind: 'cursorScale', scale: 0, durationMs: 0 },
@@ -971,8 +995,8 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
     ],
     cues: [
       {
-        text: 'Estate agents say, up and coming. The data is more specific.',
-        caption: 'Every postcode has a file',
+        text: 'One name costs more. The block next door scores the same.',
+        caption: 'See the proof, not the postcode',
         during: [
           {
             // Zoom around the strongest visible match so the destination
@@ -991,11 +1015,13 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
       },
       {
         text: 'Sold prices, schools, crime, even Street View, for this exact postcode.',
+        caption: 'The whole postcode file',
         during: [touchShow(), tapHex(1000), scrollDrawer(420, 850)],
         tail: [wait(200)],
       },
       {
-        text: 'Thirty seconds here saves you a Saturday on the wrong street.',
+        text: 'The same evidence a pricey postcode has, sitting quietly cheaper here.',
+        caption: 'Same proof, less money',
         during: [scrollDrawer(820, 900), touchHide()],
         tail: [wait(350)],
       },
@@ -1007,6 +1033,7 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
   // -------------------------------------------------------------------
   {
     name: 'ad-04-quiet-streets',
+    matchCount: 6420,
     city: 'london',
     promptText: 'Quiet London street under 55 decibels, low crime',
     filters: {
@@ -1015,21 +1042,23 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
     },
     initialZoom: 10.6,
     posterTimeS: 7,
-    outroLine: 'Quiet is searchable now.',
+    outroLine: 'The quiet street nobody bid up.',
     cues: [
       {
         text: 'Listing photos are silent. Main roads are not.',
-        caption: "You can't hear a photo",
+        caption: "The quiet that's overlooked",
         during: [typeAct('Quiet London street under 55 decibels, low crime', 2400)],
         tail: [wait(150)],
       },
       {
         text: 'This is London under fifty-five decibels.',
+        caption: 'Under 55 decibels',
         during: [submitSettled(1400)],
         tail: [sheetDown(800), wait(250)],
       },
       {
-        text: "The quiet streets were always there. Now they're searchable.",
+        text: 'Nearby, just as quiet, and overlooked.',
+        caption: 'Quiet, and overlooked',
         during: [mapZoomIn(1600, 5)],
         tail: [wait(400)],
       },
@@ -1041,6 +1070,7 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
   // -------------------------------------------------------------------
   {
     name: 'ad-05-school-run',
+    matchCount: 3380,
     city: 'leeds',
     promptText: 'Family home in Leeds under £350k, good primary schools, low crime',
     filters: {
@@ -1049,24 +1079,26 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
       'Serious crime (avg/yr)': [0, 30],
     },
     initialZoom: 11.0,
-    posterTimeS: 7,
-    outroLine: 'Pick the area first. Then the house.',
+    posterTimeS: 13,
+    outroLine: 'The schools are real. The premium is optional.',
     cues: [
       {
-        text: 'Good primary school, low crime, under three hundred and fifty. The actual family brief.',
-        caption: 'The school-run map',
+        text: 'Good primary, low crime, under three hundred and fifty. The actual family brief.',
+        caption: 'Catchment, minus the premium',
         during: [
           typeAct('Family home in Leeds under £350k, good primary schools, low crime', 2800),
         ],
         tail: [wait(150)],
       },
       {
-        text: 'Everything still on the map passes all three.',
+        text: 'Everything still on the map passes all three filters.',
+        caption: 'Passes all three',
         during: [submitSettled(1400)],
         tail: [sheetDown(800), wait(250)],
       },
       {
-        text: 'No more falling for a house, then googling the catchment at midnight.',
+        text: 'Same primary, same low crime, without the name everyone else is bidding up.',
+        caption: 'Same catchment, less money',
         during: [mapZoomIn(1600, 5)],
         tail: [wait(400)],
       },
@@ -1079,6 +1111,7 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
   // -------------------------------------------------------------------
   {
     name: 'ad-06-waitrose-test',
+    matchCount: 880,
     city: 'london',
     promptText: 'Walking distance to a Waitrose, a tube station and a park',
     filters: {
@@ -1088,21 +1121,23 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
     },
     initialZoom: 10.4,
     posterTimeS: 7,
-    outroLine: 'Filter for the life, not just the floor plan.',
+    outroLine: 'Same Waitrose. Same tube. Cheaper postcode.',
     cues: [
       {
-        text: "Near a Waitrose, a tube stop and a park. Yes, that's a real search.",
+        text: 'A Waitrose, a tube stop, a park nearby. Search by what you want.',
         caption: 'The Waitrose test',
         during: [typeAct('Walking distance to a Waitrose, a tube station and a park', 2800)],
         tail: [wait(150)],
       },
       {
-        text: 'London, cut down to the postcodes that live the way you do.',
+        text: 'London, narrowed to the postcodes that fit the way you live.',
+        caption: 'Fits how you live',
         during: [submitSettled(1400)],
         tail: [sheetDown(800), wait(250)],
       },
       {
-        text: 'Snobby? Maybe. Efficient? Extremely.',
+        text: 'Same amenities, lower price nearby.',
+        caption: 'Same life, lower price',
         during: [mapZoomIn(1400, 4)],
         tail: [wait(400)],
       },
@@ -1114,6 +1149,7 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
   // -------------------------------------------------------------------
   {
     name: 'ad-07-renters-map',
+    matchCount: 2160,
     city: 'london',
     promptText: 'Rent under £1,600, 30 min to central London, quiet street',
     filters: {
@@ -1124,22 +1160,24 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
       { mode: 'transit', slug: 'london', label: 'Central London', max: 30 },
     ],
     initialZoom: 10.3,
-    posterTimeS: 7,
-    outroLine: 'Know the postcode before the viewing queue.',
+    posterTimeS: 13,
+    outroLine: 'The name costs more. The street does not.',
     cues: [
       {
-        text: 'Rent under sixteen hundred, half an hour to work, on a quiet street.',
-        caption: 'Renters get a map too',
+        text: 'Rent under sixteen hundred, half an hour to central, on a quiet street.',
+        caption: 'Stop renting the reputation',
         during: [typeAct('Rent under £1,600, 30 min to central London, quiet street', 2800)],
         tail: [wait(150)],
       },
       {
-        text: 'Every letting site shows you flats. This shows you areas.',
+        text: 'Letting sites rank flats. This ranks the streets around them.',
+        caption: 'Areas, not just flats',
         during: [submitSettled(1400)],
         tail: [sheetDown(800), wait(250)],
       },
       {
-        text: 'Turn up to the right viewings, and skip the rest.',
+        text: 'Same commute, same quiet, lower rent nearby.',
+        caption: 'Same street, lower rent',
         during: [mapZoomIn(1600, 5)],
         tail: [wait(400)],
       },
@@ -1147,10 +1185,11 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
   },
 
   // -------------------------------------------------------------------
-  // 08 — Value. £9.99 against the real cost of a wasted viewing.
+  // 08 — Value. The cost of overpaying for a name vs the one-off fee.
   // -------------------------------------------------------------------
   {
-    name: 'ad-08-cheap-insurance',
+    name: 'ad-08-value',
+    matchCount: 1540,
     city: 'london',
     promptText: 'Under £500k, 35 min to central London, low crime, good schools',
     filters: {
@@ -1163,21 +1202,23 @@ const AD_CONFIGS: DemoAdStoryboardConfig[] = [
     ],
     initialZoom: 10.4,
     posterTimeS: 7,
-    outroLine: 'Skip the wrong viewings.',
+    outroLine: 'Buy value, not reputation.',
     cues: [
       {
-        text: 'A bad viewing costs a train ticket and half a weekend.',
-        caption: '£9.99 vs a wasted Saturday',
+        text: 'Two streets, same schools, same commute, priced tens of thousands apart.',
+        caption: 'Two streets. One is overpriced.',
         during: [typeAct('Under £500k, 35 min to central London, low crime, good schools', 2600)],
         tail: [wait(150)],
       },
       {
-        text: 'This costs nine ninety-nine, and tells you where not to go.',
+        text: "You pay for the postcode's name; the value sits a postcode away.",
+        caption: 'You pay for the name',
         during: [submitSettled(1400)],
         tail: [sheetDown(800), wait(250)],
       },
       {
-        text: 'Cheap insurance, for the biggest purchase of your life.',
+        text: 'Pay once, find the bargain, stop overpaying for the name.',
+        caption: 'Find the value instead',
         during: [mapZoomIn(1600, 5)],
         tail: [wait(400)],
       },