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analysis/out/video_scripts/tw2-7-vs-tw3-2.md

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+# Video kit: Twickenham vs Hounslow
+
+**Page:** https://perfect-postcode.co.uk/cheaper-twin/tw2-7-vs-tw3-2  ·  **Format:** faceless screen-record, ~45–60s long + a 9:16 Short cut
+
+## 🎬 Map URL to record (open this, hit record)
+`https://perfect-postcode.co.uk/?lat=51.45678&lon=-0.35702&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5900&filter=Good%2B%20secondary%20school%20catchments:1:11`
+*(filters are pre-applied so the value is on screen immediately)*
+
+## Hook (first 2 seconds, on screen + said)
+**"£121,590 cheaper. Same station. Same schools."**
+
+## Shot list
+| Time | Beat | What to show | On-screen |
+|------|------|--------------|-----------|
+| 0:00–0:06 | COLD OPEN: payoff first | Open on the map already showing both areas with the £/m² gap visible. Caption: '£121,590 cheaper'. Say the hook. | Land on the map URL below (filters pre-applied). |
+| 0:06–0:18 | Same station | Pan/zoom to show both areas sit by the same line/station. Toggle the commute context if you want. | Caption: 'Same station.' |
+| 0:18–0:28 | Same schools | Show the Good+ secondary catchment covering both. | Caption: 'Same school catchment.' |
+| 0:28–0:38 | Same homes | Note the dominant type (semi-detached houses) and build era (~1940). | Caption: 'Same homes.' |
+| 0:38–0:52 | THE REVEAL | Show the £/m² side by side: Twickenham £6,971 vs Hounslow £5,620. | Caption: '19% less per m²'. |
+| 0:52–1:00 | CTA | End on the map; invite them to find their own cheaper twin. | Caption: 'Free. No signup.' |
+
+## Narration (human voiceover, never raw TTS for a property audience)
+> This is Twickenham. And this is Hounslow, right next door. Same station. Same secondary school catchment. The same kind of home: semi-detached houses built around 1940. On every measure that moves price, they're twins. But watch the price per square metre. Twickenham: £6,971. Hounslow: £5,620. That's 19% cheaper, about £121,590 on a typical 90-square-metre home, for the same life, one postcode over. You're not paying for the house. You're paying for the name. You can find the cheaper twin of any postcode in England on the map for free, no signup.
+
+## Captions (≤6 words, sound-off)
+- Twickenham vs Hounslow
+- Same station. Same schools.
+- £121,590 cheaper
+- Same semi-detached, ~1940
+- 19% less per m²
+- Find your cheaper twin, free
+
+## YouTube
+**Title options:**
+1. Twickenham vs Hounslow: the same semi-detached house, about 19% cheaper per m²
+2. Twickenham vs Hounslow: same station, same schools, £121,590 cheaper
+3. Why Hounslow is the smart-money version of Twickenham (19% less per m²)
+
+**Thumbnail text:** big number `£121,590 cheaper` + the two names `Twickenham → Hounslow`
+
+**Description (paste as-is):**
+```
+https://perfect-postcode.co.uk/?lat=51.45678&lon=-0.35702&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5900&filter=Good%2B%20secondary%20school%20catchments:1:11
+
+Twickenham and Hounslow share a station, a school catchment and the same era of housing, but Hounslow costs about 19% less per square metre (£121,590 on a 90 m² home). I built a map that ranks every postcode in England by what each pound actually buys, from official open data (Land Registry, EPC, Ofsted, DfT, Police.uk). Find the cheaper twin of any area, free and with no signup, at https://perfect-postcode.co.uk.
+
+0:00 The two postcodes (Twickenham & Hounslow)
+0:08 Same station
+0:18 Same school catchment
+0:28 Same kind of home
+0:38 The price-per-m² reveal
+0:52 Find your own cheaper twin (free map)
+
+Data: Contains HM Land Registry data © Crown copyright and database right, OGL v3.0. Figures are estimates aggregated to postcode sector, not valuations.
+```
+
+## 9:16 Short (cut from the same recording)
+First 3 seconds: the £/m² reveal (Twickenham £6,971 → Hounslow £5,620) + caption '19% less'. End card: 'Find your cheaper twin, free, no signup.'
+
+## Optional auto-render spec (video/src/storyboard.ts AD_CONFIGS)
+Add this as a `DemoAdStoryboardConfig` and run `video/render.sh --prod` (needs login creds + the live stack). Filter names must match live `/api/features` or preflight fails.
+```json
+{
+  "name": "twin-tw2-7-vs-tw3-2",
+  "city": "london",
+  "promptText": "Best value semi-detacheds near Twickenham: same schools and station, lower price",
+  "initialFilters": {
+    "Est. price per sqm": [
+      0,
+      5900
+    ],
+    "Good+ secondary school catchments": [
+      1,
+      11
+    ]
+  },
+  "outroLine": "Hounslow: same life, 19% cheaper."
+}
+```