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analysis/out/video_scripts/rm14-2-vs-rm12-5.md

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+# Video kit: Upminster vs Hornchurch
+
+**Page:** https://perfect-postcode.co.uk/cheaper-twin/rm14-2-vs-rm12-5  ·  **Format:** faceless screen-record, ~45–60s long + a 9:16 Short cut
+
+## 🎬 Map URL to record (open this, hit record)
+`https://perfect-postcode.co.uk/?lat=51.54892&lon=0.22193&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5300&filter=Good%2B%20secondary%20school%20catchments:1:11`
+*(filters are pre-applied so the value is on screen immediately)*
+
+## Hook (first 2 seconds, on screen + said)
+**"£115,290 cheaper. Same station. Same schools."**
+
+## Shot list
+| Time | Beat | What to show | On-screen |
+|------|------|--------------|-----------|
+| 0:00–0:06 | COLD OPEN: payoff first | Open on the map already showing both areas with the £/m² gap visible. Caption: '£115,290 cheaper'. Say the hook. | Land on the map URL below (filters pre-applied). |
+| 0:06–0:18 | Same station | Pan/zoom to show both areas sit by the same line/station. Toggle the commute context if you want. | Caption: 'Same station.' |
+| 0:18–0:28 | Same schools | Show the Good+ secondary catchment covering both. | Caption: 'Same school catchment.' |
+| 0:28–0:38 | Same homes | Note the dominant type (semi-detached houses) and build era (~1940). | Caption: 'Same homes.' |
+| 0:38–0:52 | THE REVEAL | Show the £/m² side by side: Upminster £6,360 vs Hornchurch £5,079. | Caption: '20% less per m²'. |
+| 0:52–1:00 | CTA | End on the map; invite them to find their own cheaper twin. | Caption: 'Free. No signup.' |
+
+## Narration (human voiceover, never raw TTS for a property audience)
+> This is Upminster. And this is Hornchurch, right next door. Same station. Same secondary school catchment. The same kind of home: semi-detached houses built around 1940. On every measure that moves price, they're twins. But watch the price per square metre. Upminster: £6,360. Hornchurch: £5,079. That's 20% cheaper, about £115,290 on a typical 90-square-metre home, for the same life, one postcode over. You're not paying for the house. You're paying for the name. You can find the cheaper twin of any postcode in England on the map for free, no signup.
+
+## Captions (≤6 words, sound-off)
+- Upminster vs Hornchurch
+- Same station. Same schools.
+- £115,290 cheaper
+- Same semi-detached, ~1940
+- 20% less per m²
+- Find your cheaper twin, free
+
+## YouTube
+**Title options:**
+1. Upminster vs Hornchurch: the same semi-detached house, about 20% cheaper per m²
+2. Upminster vs Hornchurch: same station, same schools, £115,290 cheaper
+3. Why Hornchurch is the smart-money version of Upminster (20% less per m²)
+
+**Thumbnail text:** big number `£115,290 cheaper` + the two names `Upminster → Hornchurch`
+
+**Description (paste as-is):**
+```
+https://perfect-postcode.co.uk/?lat=51.54892&lon=0.22193&zoom=12.5&filter=Est.%20price%20per%20sqm:0:5300&filter=Good%2B%20secondary%20school%20catchments:1:11
+
+Upminster and Hornchurch share a station, a school catchment and the same era of housing, but Hornchurch costs about 20% less per square metre (£115,290 on a 90 m² home). I built a map that ranks every postcode in England by what each pound actually buys, from official open data (Land Registry, EPC, Ofsted, DfT, Police.uk). Find the cheaper twin of any area, free and with no signup, at https://perfect-postcode.co.uk.
+
+0:00 The two postcodes (Upminster & Hornchurch)
+0:08 Same station
+0:18 Same school catchment
+0:28 Same kind of home
+0:38 The price-per-m² reveal
+0:52 Find your own cheaper twin (free map)
+
+Data: Contains HM Land Registry data © Crown copyright and database right, OGL v3.0. Figures are estimates aggregated to postcode sector, not valuations.
+```
+
+## 9:16 Short (cut from the same recording)
+First 3 seconds: the £/m² reveal (Upminster £6,360 → Hornchurch £5,079) + caption '20% less'. End card: 'Find your cheaper twin, free, no signup.'
+
+## Optional auto-render spec (video/src/storyboard.ts AD_CONFIGS)
+Add this as a `DemoAdStoryboardConfig` and run `video/render.sh --prod` (needs login creds + the live stack). Filter names must match live `/api/features` or preflight fails.
+```json
+{
+  "name": "twin-rm14-2-vs-rm12-5",
+  "city": "london",
+  "promptText": "Best value semi-detacheds near Upminster: same schools and station, lower price",
+  "initialFilters": {
+    "Est. price per sqm": [
+      0,
+      5300
+    ],
+    "Good+ secondary school catchments": [
+      1,
+      11
+    ]
+  },
+  "outroLine": "Hornchurch: same life, 20% cheaper."
+}
+```