Fmt

frontend/src/i18n/locales/en.ts

@@ -413,15 +413,14 @@ const en = {
     heroEyebrow: 'Find where to look first',
     heroTitle1: 'Stop searching',
     heroTitle2: 'the wrong places',
-    heroTitle3: 'Before listings take over.',
-    heroSubtitle:
-      'Find postcodes where your budget, commute, and daily life line up.',
+    heroTitle3: 'Before listings narrow your search.',
+    heroSubtitle: 'Find postcodes where your budget, commute, and daily life line up.',
     heroDescription:
-      'Perfect Postcode shows where to look before you start chasing viewings.',
+      'Perfect Postcode filters every postcode first, so you only chase viewings in places that work.',
     exploreTheMap: 'Show me where to look',
     seeTheDifference: 'Watch demo',
-    productDemoLabel: 'Watch the postcode shortlist demo',
-    playProductDemo: 'Play the postcode shortlist demo',
+    productDemoLabel: 'See how to find where to look first',
+    playProductDemo: 'Play the where-to-look demo',
     scrollToProductDemo: 'Scroll to product demo',
     showcaseHeader: 'How it works',
     showcaseContext: 'How Perfect Postcode works',
@@ -446,26 +445,26 @@ const en = {
     showcaseScoutBullet2: 'Test the commute from a real front door, not a borough name.',
     showcaseScoutBullet3: 'Compare viewings with evidence already saved.',
     showcaseStep1Tab: 'Filter',
-    showcaseStep1Title: 'Turn your needs into clear search filters',
+    showcaseStep1Title: 'Set what has to work',
     showcaseStep1Body:
-      'Set what matters and see how many unsuitable postcodes each requirement removes.',
+      'Add budget, commute, schools, safety, noise, and local details. Watch the wrong postcodes drop out.',
     showcaseStep1Chip1: 'Quiet streets',
     showcaseStep1Chip2: 'Good primaries nearby',
     showcaseStep1Chip3: 'Under £500k',
     showcaseStep1VennCenter: 'Postcodes that meet all three',
     showcaseStep2Tab: 'Match',
-    showcaseStep2Title: 'Find places you would never have known to search',
+    showcaseStep2Title: 'See the places left standing',
     showcaseStep2Body:
-      'Search by what you need, not by area name. The map shows suitable postcode clusters before listing sites narrow the search.',
+      'Search by practical checks, not familiar names. The map shows postcode clusters worth checking first.',
     showcaseStep2Region: 'Greater London',
     showcaseStep2Sources: 'Land Registry · ONS · Ofsted · DfT',
     showcaseStep2ClustersLabel: 'Matching clusters',
     showcaseStep3Tab: 'Inspect',
-    showcaseStep3Title: 'See why a postcode matches',
+    showcaseStep3Title: 'Check the evidence',
     showcaseStep3Body:
-      'Open any matching area and check prices, safety, schools, broadband, and trade-offs in one pane before you spend a weekend there.',
+      'Open a postcode and see the price, commute, schools, crime, broadband, and trade-offs before you visit.',
     showcaseStep3HeaderArea: 'Shortlisted postcode',
-    showcaseStep3HeaderFit: 'Why it matches',
+    showcaseStep3HeaderFit: 'What works',
     showcaseStep3Stat1Label: 'Sold price trend',
     showcaseStep3Stat2Label: 'Crime rate',
     showcaseStep3Stat2Value: 'Below borough avg.',
@@ -475,9 +474,9 @@ const en = {
     showcaseStep3Stat5Label: 'Primary schools',
     showcaseStep3Stat5Value: '3 Outstanding within 1 mile',
     showcaseStep4Tab: 'Scout',
-    showcaseStep4Title: 'Take the strongest areas into the real world',
+    showcaseStep4Title: 'Take the shortlist to the streets',
     showcaseStep4Body:
-      'Export suggested postcodes to visit. Walk the streets, test the commute, and compare viewings with the data you saved.',
+      'Export the postcodes worth checking, test the commute, walk the roads, and compare viewings with context saved.',
     showcaseStep4FileName: 'areas-to-scout.xlsx',
     showcaseStep4ExportLabel: 'Export to Excel',
     showcaseStep4ColPostcode: 'Postcode',
@@ -489,20 +488,19 @@ const en = {
     statFilters: 'ways to narrow the map',
     statEvery: 'Every',
     statPostcodeInEngland: 'active postcode in England',
-    ourPhilosophy: 'Start with needs. End with postcodes.',
+    ourPhilosophy: 'Stop starting with towns you already know.',
     philosophyP1:
-      'Listing sites force you to pick a town, borough, or postcode before you know which places can work. That means the search is limited by memory, recommendations, and whatever happens to be for sale this week.',
+      'Most searches start with a place name, then hope the right homes appear. That skips the harder question: which places are actually worth searching?',
     philosophyP2:
-      'Perfect Postcode starts with your requirements instead. Tell the map your budget, commute, school, safety, noise, broadband, and local-context needs, then inspect the postcodes that match before you open listings.',
+      'Perfect Postcode starts before the listing site. Set the things a place must support, then see the postcodes that deserve your attention first.',
     streetTitle: 'Places change street by street',
     streetIntro:
-      'Area names hide the details that matter: the station side, the road noise, the school mix, the exact commute, and what similar homes actually sold for.',
-    streetCard1Title: 'Find places you may have missed',
-    streetCard1Body:
-      'Search postcode-level data by your requirements instead of relying on familiar names, friend recommendations, or “up-and-coming” hype.',
-    streetCard2Title: 'Check the trade-offs before viewings',
+      'The right side of a station, a noisy road, or one school catchment can change the search. Area names flatten all of that.',
+    streetCard1Title: 'Escape the familiar-name trap',
+    streetCard1Body: 'Find postcode-level matches outside the places already on your list.',
+    streetCard2Title: 'Know the trade-offs before you go',
     streetCard2Body:
-      'Compare price, space, commute, safety, schools, broadband, noise, energy ratings, parks, and local amenities before you spend weekends travelling between viewings.',
+      'Check price, commute, noise, schools, safety, broadband, and nearby amenities before booking viewings.',
     othersVs: 'Other tools vs',
     checkMyPostcode: 'Listing sites',
     areaGuides: 'Postcode checkers',
@@ -512,11 +510,11 @@ const en = {
     compAreaDataSub: '(crime, schools, noise, broadband, amenities)',
     compPropertyData: 'Street-level property context',
     compPropertyDataSub: '(sold prices, EPC, floor area, estimated value)',
-    compFilters: 'All your requirements working together',
+    compFilters: 'Budget, commute, schools, safety, and local data together',
     compFiltersSub: '(budget + commute + schools + safety + local context)',
-    ctaTitle: 'Do the area research before you book the viewing.',
+    ctaTitle: 'Find where to look before you book viewings.',
     ctaDescription:
-      'Build a postcode shortlist from price, commute, schools, safety, noise, broadband, amenities, and sold-price evidence, then verify the streets in person.',
+      'Build a postcode shortlist from the things that matter, then check the streets in person.',
   },
 
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