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growth/qwoted-reactive-pr.md

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+# Near-passive reactive PR
+
+Set up once, then answer only on a perfect match (~10 min/week, fully skippable). Journalists come to
+*you* for a quote/stat; each published answer is a backlink + credibility with a property/money reporter.
+
+## Where
+- **Qwoted** (free profile; many UK money/property reporters source quotes here), your primary channel.
+- **#journorequest** / **#PRrequest** on X and Bluesky: monitor a saved search; UK property/money requests appear daily.
+- **ResponseSource / Featurable**: optional UK alternatives. (Skip Featured.com, AI-spam heavy.)
+
+## Profile bio (≈60 words)
+
+> {{Your name}}, founder of Perfect Postcode, a tool that ranks every postcode in England by value
+> for money (£ per m², schools, commute, crime) using official open data (HM Land Registry, EPC, Ofsted,
+> DfT, Police.uk). I can provide data and comment on house prices, price-per-m², area "name premiums,"
+> school-catchment effects, commute-vs-price trade-offs and where value sits across England.
+
+**Expertise tags:** property, house prices, first-time buyers, cost of living, data/open data, England property market.
+
+## Canned stock answers (pre-write these; fill numbers from the harness)
+
+Keep each to 2–4 sentences, lead with a number, always offer the underlying table.
+
+1. **"Cheapest areas / best value for money"** →
+   *"On £ per m² of floor space, the best value in {{region}} right now is {{CITY_CHEAPEST_SECTOR}} at ~£{{X}}/m², versus £{{Y}}/m² in {{nearby pricey area}} for near-identical homes. Happy to share the full ranked table (Land Registry / EPC, OGL)."*
+2. **"Does a good school add to house prices?"** →
+   *"Crossing into an Outstanding-rated catchment adds roughly {{SCHOOL_PREMIUM_PCT}}% to £/m² for an otherwise-matched home, about £{{£}} on a typical {{size}} m² house in {{area}}."*
+3. **"Commuter towns / value near a station"** →
+   *"Every extra ~10 minutes of train time to {{hub}} knocks about £{{COMMUTE_STEP}} off the price of the same flat; the value sweet-spot is the {{X}}–{{Y}} minute band."*
+4. **"Where are the hidden-gem / up-and-coming areas?"** →
+   *"I look for 'cheaper twins', postcodes next to a pricier name that share its station and school catchment but cost less per m². Example: {{FLAGSHIP_TWIN_ONE_LINER}}."*
+5. **"Energy bills / EPC and running costs by area"** →
+   *"The postcodes with the oldest housing stock carry a hidden ~£{{EPC_DELTA}}/year heating gap for the same-size home. Here's the map of where EPC bands are worst."*
+
+## Etiquette
+- Reply only when you genuinely fit the request and can hit the deadline.
+- Give the reporter something usable immediately (a number + the offer of the table), not a sales pitch.
+- Always include the OGL attribution line. Never quote address-level data.
+- Ask for a credit + link to perfect-postcode.co.uk; most will give it.