diff --git a/Dockerfile b/Dockerfile
index 88b85a3..85b1068 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -56,4 +56,4 @@ EXPOSE 8001
 HEALTHCHECK --interval=30s --timeout=5s --start-period=120s --retries=3 \
   CMD curl -f http://localhost:8001/health || exit 1
 ENTRYPOINT ["./property-map-server"]
-CMD ["--properties", "/app/data/properties.parquet", "--postcode-features", "/app/data/postcode.parquet", "--pois", "/app/data/filtered_uk_pois.parquet", "--places", "/app/data/places.parquet", "--tiles", "/app/data/uk.pmtiles", "--postcodes", "/app/data/postcode_boundaries", "--travel-times", "/app/data/travel-times", "--satellite-tiles", "/app/data/satellite.pmtiles", "--satellite-highres-tiles", "/app/data/satellite_highres.pmtiles", "--noise-overlay-tiles", "/app/data/noise_lden_10m.pmtiles", "--crime-hotspot-tiles", "/app/data/crime_hotspots.pmtiles", "--tree-overlay-tiles", "/app/data/trees_outside_woodlands.pmtiles", "--property-border-tiles", "/app/data/property_borders.pmtiles", "--crime-by-year-path", "/app/property-data/crime_by_postcode_by_year.parquet", "--dist", "/app/frontend/dist"]
+CMD ["--properties", "/app/data/properties.parquet", "--postcode-features", "/app/data/postcode.parquet", "--pois", "/app/data/filtered_uk_pois.parquet", "--places", "/app/data/places.parquet", "--tiles", "/app/data/uk.pmtiles", "--postcodes", "/app/data/postcode_boundaries", "--travel-times", "/app/data/travel-times", "--satellite-tiles", "/app/data/satellite.pmtiles", "--satellite-highres-tiles", "/app/data/satellite_highres.pmtiles", "--noise-overlay-tiles", "/app/data/noise_lden_10m.pmtiles", "--crime-hotspot-tiles", "/app/data/crime_hotspots.pmtiles", "--tree-overlay-tiles", "/app/data/trees_outside_woodlands.pmtiles", "--property-border-tiles", "/app/data/property_borders.pmtiles", "--crime-by-year-path", "/app/property-data/crime_by_postcode_by_year.parquet", "--population-path", "/app/property-data/population_by_postcode.parquet", "--developments", "/app/data/development_sites.parquet", "--dist", "/app/frontend/dist"]
diff --git a/Makefile.data b/Makefile.data
index c9c9a85..dbcf1c4 100644
--- a/Makefile.data
+++ b/Makefile.data
@@ -33,15 +33,19 @@ EPC             := $(MANUAL_DATA)/domestic-csv.zip
 ACTUAL_LISTINGS_RAW := $(FINDER_DATA)/online_listings_buy.parquet
 ACTUAL_LISTINGS_ENRICHED := $(FINDER_DATA)/online_listings_buy_enriched.parquet
 ETHNICITY       := $(DATA_DIR)/ethnicity_by_lsoa.parquet
+EDUCATION       := $(DATA_DIR)/education_by_lsoa.parquet
+TENURE          := $(DATA_DIR)/tenure_by_lsoa.parquet
 CRIME_DIR       := $(DATA_DIR)/crime
 CRIME           := $(DATA_DIR)/crime_by_postcode.parquet
 CRIME_BY_YEAR   := $(DATA_DIR)/crime_by_postcode_by_year.parquet
+POPULATION      := $(DATA_DIR)/population_by_postcode.parquet
 CRIME_STAMP     := $(CRIME_DIR)/.downloaded
 NOISE           := $(DATA_DIR)/road_noise.parquet
 NOISE_OVERLAY_TILES := $(DATA_DIR)/noise_lden_10m.pmtiles
 CRIME_HOTSPOT_TILES := $(DATA_DIR)/crime_hotspots.pmtiles
 TREE_OVERLAY_TILES := $(DATA_DIR)/trees_outside_woodlands.pmtiles
 PROPERTY_BORDER_TILES := $(DATA_DIR)/property_borders.pmtiles
+DEVELOPMENT_SITES := $(DATA_DIR)/development_sites.parquet
 OFSTED          := $(DATA_DIR)/ofsted.parquet
 GIAS            := $(DATA_DIR)/gias.parquet
 NAPTAN          := $(DATA_DIR)/naptan.parquet
@@ -107,16 +111,16 @@ MAP_ASSETS_DEPS := pipeline/download/map_assets.py pipeline/transform/transform_
 # ── Phony aliases ─────────────────────────────────────────────────────────────
 
 .PHONY: prepare merge tiles satellite-tiles satellite-highres-tiles overlay-tiles noise-overlay-tiles crime-hotspot-tiles tree-overlay-tiles property-border-tiles \
-        download-arcgis download-price-paid download-deprivation download-ethnicity \
+        download-arcgis download-price-paid download-deprivation download-ethnicity download-education download-tenure \
         download-naptan download-pois download-grocery-retail-points download-ofsted download-gias download-lsoa-children download-broadband download-conservation-areas download-listed-buildings download-rental-prices \
         download-postcodes download-noise download-inspire download-crime \
-        download-oa-boundaries download-uprn-lookup download-transit-network download-greenspace download-os-greenspace download-pbf download-fr-tow download-nfi download-ofs-register download-places download-median-age download-england-boundary download-rightmove-outcodes \
+        download-oa-boundaries download-uprn-lookup download-transit-network download-greenspace download-os-greenspace download-pbf download-fr-tow download-nfi download-ofs-register download-places download-median-age download-population download-england-boundary download-rightmove-outcodes \
         download-map-assets \
         transform-pois transform-epc-pp transform-crime transform-poi-proximity \
         transform-school-catchments transform-tree-density \
-        generate-postcode-boundaries generate-travel-times enrich-actual-listings
+        generate-postcode-boundaries generate-travel-times enrich-actual-listings download-development-sites
 
-prepare:                      $(PRICES_STAMP) download-places tiles satellite-tiles overlay-tiles  property-border-tiles tree-overlay-tiles crime-hotspot-tiles property-border-tiles generate-postcode-boundaries download-map-assets generate-travel-times | $(POSTCODES_PQ) $(PROPERTIES_PQ) $(PRICE_INDEX)
+prepare:                      $(PRICES_STAMP) download-places tiles satellite-tiles overlay-tiles  property-border-tiles tree-overlay-tiles crime-hotspot-tiles property-border-tiles generate-postcode-boundaries download-map-assets generate-travel-times $(DEVELOPMENT_SITES) $(POPULATION) | $(POSTCODES_PQ) $(PROPERTIES_PQ) $(PRICE_INDEX)
 	$(VALIDATE_OUTPUTS) --parquet $(POSTCODES_PQ) --parquet $(PROPERTIES_PQ) --parquet $(PRICE_INDEX) --postcode-boundary-match "$(POSTCODES_PQ)::$(PC_BOUNDARIES)" --postcode-features $(POSTCODES_PQ) --postcode-universe "$(ARCGIS)::$(POSTCODES_PQ)" --properties-subset "$(PROPERTIES_PQ)::$(POSTCODES_PQ)" --price-index $(PRICE_INDEX)
 merge:                        $(MERGE_STAMP) | $(POSTCODES_PQ) $(PROPERTIES_PQ)
 	$(VALIDATE_OUTPUTS) --parquet $(POSTCODES_PQ) --parquet $(PROPERTIES_PQ) --postcode-features $(POSTCODES_PQ) --postcode-universe "$(ARCGIS)::$(POSTCODES_PQ)" --properties-subset "$(PROPERTIES_PQ)::$(POSTCODES_PQ)"
@@ -133,6 +137,8 @@ download-arcgis:              $(ARCGIS)
 download-price-paid:          $(PRICE_PAID)
 download-deprivation:         $(IOD)
 download-ethnicity:           $(ETHNICITY)
+download-education:           $(EDUCATION)
+download-tenure:              $(TENURE)
 download-crime:               $(CRIME_STAMP)
 	$(VALIDATE_OUTPUTS) --file $(CRIME_DIR)/archive_manifest.json --glob "$(CRIME_DIR)::**/*-street.csv"
 download-naptan:              $(NAPTAN)
@@ -143,6 +149,7 @@ download-gias:                $(GIAS)
 download-lsoa-children:       $(LSOA_CHILDREN)
 download-broadband:           $(BROADBAND)
 download-conservation-areas:  $(CONSERVATION_AREAS)
+download-development-sites:   $(DEVELOPMENT_SITES)
 download-listed-buildings:    $(LISTED_BUILDINGS)
 download-postcodes:           $(POSTCODES_RAW)
 download-rental-prices:       $(RENTAL)
@@ -161,6 +168,7 @@ download-nfi:                 $(NFI)
 download-ofs-register:        $(OFS_REGISTER)
 download-places:              $(PLACES)
 download-median-age:            $(MEDIAN_AGE)
+download-population:             $(POPULATION)
 download-election-results:      $(ELECTION)
 download-england-boundary:    $(ENGLAND_BOUNDARY)
 download-rightmove-outcodes:    $(RM_OUTCODES)
@@ -235,6 +243,12 @@ $(IOD):
 $(ETHNICITY): pipeline/download/ethnicity.py
 	uv run python -m pipeline.download.ethnicity --output $@
 
+$(EDUCATION): pipeline/download/education.py
+	uv run python -m pipeline.download.education --output $@
+
+$(TENURE): pipeline/download/tenure.py
+	uv run python -m pipeline.download.tenure --output $@
+
 $(CRIME_STAMP): $(CRIME_DOWNLOAD_DEPS)
 	@rm -f $@
 	uv run python -m pipeline.download.crime --output $(CRIME_DIR)
@@ -285,6 +299,9 @@ $(BROADBAND):
 $(CONSERVATION_AREAS): pipeline/download/conservation_areas.py
 	uv run python -m pipeline.download.conservation_areas --output $@
 
+$(DEVELOPMENT_SITES): pipeline/download/development_sites.py
+	uv run python -m pipeline.download.development_sites --output $@
+
 $(LISTED_BUILDINGS): pipeline/download/listed_buildings.py
 	uv run python -m pipeline.download.listed_buildings --output $@
 
@@ -340,6 +357,9 @@ $(PLACES): $(PBF) $(ENGLAND_BOUNDARY) $(NAPTAN) $(OFS_REGISTER) $(ARCGIS) $(POIS
 $(MEDIAN_AGE):
 	uv run python -m pipeline.download.median_age --output $@
 
+$(POPULATION): pipeline/download/census_population.py
+	uv run python -m pipeline.download.census_population --output $@
+
 $(ELECTION): pipeline/download/election_results.py
 	uv run python -m pipeline.download.election_results --output $@
 
@@ -400,7 +420,7 @@ $(PC_BOUNDARIES):
 # ── Final merge → postcode.parquet + properties.parquet ──────────────────────
 
 $(MERGE_STAMP): $(EPC_PP) $(ARCGIS) $(IOD) $(POI_PROXIMITY) \
-                $(ETHNICITY) $(CRIME) $(NOISE) $(SCHOOL_CATCH) $(BROADBAND) $(CONSERVATION_AREAS) $(LISTED_BUILDINGS) $(RENTAL) $(MEDIAN_AGE) $(ELECTION) $(TREE_DENSITY_PC) $(MERGE_DEPS)
+                $(ETHNICITY) $(EDUCATION) $(TENURE) $(CRIME) $(NOISE) $(SCHOOL_CATCH) $(BROADBAND) $(CONSERVATION_AREAS) $(LISTED_BUILDINGS) $(RENTAL) $(MEDIAN_AGE) $(ELECTION) $(TREE_DENSITY_PC) $(MERGE_DEPS)
 	@rm -f $@
 	uv run python -m pipeline.transform.merge \
 		--epc-pp $(EPC_PP) \
@@ -408,6 +428,8 @@ $(MERGE_STAMP): $(EPC_PP) $(ARCGIS) $(IOD) $(POI_PROXIMITY) \
 		--iod $(IOD) \
 		--poi-proximity $(POI_PROXIMITY) \
 		--ethnicity $(ETHNICITY) \
+		--education $(EDUCATION) \
+		--tenure $(TENURE) \
 		--crime $(CRIME) \
 		--noise $(NOISE) \
 		--school-catchments $(SCHOOL_CATCH) \
@@ -440,7 +462,7 @@ $(PRICES_STAMP): $(MERGE_STAMP) $(PRICE_INDEX) $(PRICE_ESTIMATE_DEPS) | $(PROPER
 
 $(ACTUAL_LISTINGS_ENRICHED): $(ACTUAL_LISTINGS_RAW) $(EPC) \
                              $(EPC_PP) $(ARCGIS) $(IOD) $(POI_PROXIMITY) \
-                             $(ETHNICITY) $(CRIME) $(NOISE) $(SCHOOL_CATCH) $(BROADBAND) \
+                             $(ETHNICITY) $(EDUCATION) $(TENURE) $(CRIME) $(NOISE) $(SCHOOL_CATCH) $(BROADBAND) \
                              $(CONSERVATION_AREAS) $(LISTED_BUILDINGS) $(RENTAL) \
                              $(MEDIAN_AGE) $(ELECTION) $(TREE_DENSITY_PC) \
                              $(MERGE_DEPS) pipeline/utils/fuzzy_join.py
@@ -450,6 +472,8 @@ $(ACTUAL_LISTINGS_ENRICHED): $(ACTUAL_LISTINGS_RAW) $(EPC) \
 		--iod $(IOD) \
 		--poi-proximity $(POI_PROXIMITY) \
 		--ethnicity $(ETHNICITY) \
+		--education $(EDUCATION) \
+		--tenure $(TENURE) \
 		--crime $(CRIME) \
 		--noise $(NOISE) \
 		--school-catchments $(SCHOOL_CATCH) \
diff --git a/docker-compose.yml b/docker-compose.yml
index 9bacb06..81a8413 100644
--- a/docker-compose.yml
+++ b/docker-compose.yml
@@ -11,7 +11,7 @@ services:
         command: >
             bash -c "
               cargo install cargo-watch &&
-              cargo watch --poll -i logs/ -x 'run -- --properties /app/property-data/properties.parquet --postcode-features /app/property-data/postcode.parquet --pois /app/property-data/filtered_uk_pois.parquet --places /app/property-data/places.parquet --tiles /app/property-data/uk.pmtiles --postcodes /app/property-data/postcode_boundaries --travel-times /app/property-data/travel-times --satellite-tiles /app/property-data/satellite.pmtiles --satellite-highres-tiles /app/property-data/satellite_highres.pmtiles --noise-overlay-tiles /app/property-data/noise_lden_10m.pmtiles --crime-hotspot-tiles /app/property-data/crime_hotspots.pmtiles --tree-overlay-tiles /app/property-data/trees_outside_woodlands.pmtiles --property-border-tiles /app/property-data/property_borders.pmtiles'
+              cargo watch --poll -i logs/ -x 'run -- --properties /app/property-data/properties.parquet --postcode-features /app/property-data/postcode.parquet --pois /app/property-data/filtered_uk_pois.parquet --places /app/property-data/places.parquet --tiles /app/property-data/uk.pmtiles --postcodes /app/property-data/postcode_boundaries --travel-times /app/property-data/travel-times --satellite-tiles /app/property-data/satellite.pmtiles --satellite-highres-tiles /app/property-data/satellite_highres.pmtiles --noise-overlay-tiles /app/property-data/noise_lden_10m.pmtiles --crime-hotspot-tiles /app/property-data/crime_hotspots.pmtiles --tree-overlay-tiles /app/property-data/trees_outside_woodlands.pmtiles --property-border-tiles /app/property-data/property_borders.pmtiles --crime-by-year-path /app/property-data/crime_by_postcode_by_year.parquet --population-path /app/property-data/population_by_postcode.parquet'
             "
         ports:
             - "8001:8001"
@@ -57,6 +57,7 @@ services:
             BUGSINK_ENVIRONMENT: ${BUGSINK_ENVIRONMENT:-development}
             BUGSINK_RELEASE: ${BUGSINK_RELEASE:-}
             ACTUAL_LISTINGS_PATH: /app/finder/data/online_listings_buy_enriched.parquet
+            DEVELOPMENTS_PATH: /app/property-data/development_sites.parquet
             BUGSINK_SEND_DEFAULT_PII: ${BUGSINK_SEND_DEFAULT_PII:-false}
         depends_on:
             screenshot:
diff --git a/frontend/public/video/ad-01-say-it.jpg b/frontend/public/video/ad-01-say-it.jpg
index 156ef4b..25222b1 100644
--- a/frontend/public/video/ad-01-say-it.jpg
+++ b/frontend/public/video/ad-01-say-it.jpg
@@ -1,3 +1,3 @@
 version https://git-lfs.github.com/spec/v1
-oid sha256:feda4d907ccc0935216dbf2f70c1c72ad736648fbd8439ae1450f3178c24b6e0
-size 252974
+oid sha256:aced213df65f5898a3197ac304ef1efcacc9c27e050232e07721db00d29eef18
+size 264644
diff --git a/frontend/public/video/ad-01-say-it.mp4 b/frontend/public/video/ad-01-say-it.mp4
index 5cbfb40..3823735 100644
--- a/frontend/public/video/ad-01-say-it.mp4
+++ b/frontend/public/video/ad-01-say-it.mp4
@@ -1,3 +1,3 @@
 version https://git-lfs.github.com/spec/v1
-oid sha256:ca42a9f06efe741b444a88f3439a87766d85a813038a11366d4dbe1d1563e7d7
-size 14163191
+oid sha256:5786a2453528d8693f2da1262ac65684209c70afb19f1c2ed620e429d911a2ab
+size 16952899
diff --git a/frontend/public/video/ad-01-say-it.vtt b/frontend/public/video/ad-01-say-it.vtt
new file mode 100644
index 0000000..38c8e4a
--- /dev/null
+++ b/frontend/public/video/ad-01-say-it.vtt
@@ -0,0 +1,14 @@
+WEBVTT
+
+00:00:00.201 --> 00:00:03.961
+My whole house brief is one plain sentence.
+
+00:00:04.361 --> 00:00:08.841
+Every postcode in England that fits, sorted by value.
+
+00:00:10.141 --> 00:00:14.941
+Same schools, same commute, the price quietly drops nearby.
+
+00:00:15.591 --> 00:00:19.511
+The underpriced twin is on this map. Find it.
+
diff --git a/frontend/public/video/ad-02-twenty-minute-map.jpg b/frontend/public/video/ad-02-twenty-minute-map.jpg
index 015ac38..d281150 100644
--- a/frontend/public/video/ad-02-twenty-minute-map.jpg
+++ b/frontend/public/video/ad-02-twenty-minute-map.jpg
@@ -1,3 +1,3 @@
 version https://git-lfs.github.com/spec/v1
-oid sha256:b914fe8cf24470bc35cf0c133ca2b36b6eaa7071456327f02e363883a0291484
-size 332708
+oid sha256:952fbf18c3698dd4d659b51802addef8d1790380f26e47039bd0784fc37fecdf
+size 257591
diff --git a/frontend/public/video/ad-02-twenty-minute-map.mp4 b/frontend/public/video/ad-02-twenty-minute-map.mp4
index ae57ff6..6f4fa5c 100644
--- a/frontend/public/video/ad-02-twenty-minute-map.mp4
+++ b/frontend/public/video/ad-02-twenty-minute-map.mp4
@@ -1,3 +1,3 @@
 version https://git-lfs.github.com/spec/v1
-oid sha256:2b5c2283b01920830ac53905be9ade0dea1c54266cdb94435e62ae0869da08b3
-size 20973560
+oid sha256:e694a22b1470742e177d3bfcbe8990364812da6313cd0da67a6acb732dbe7321
+size 21701110
diff --git a/frontend/public/video/ad-02-twenty-minute-map.vtt b/frontend/public/video/ad-02-twenty-minute-map.vtt
new file mode 100644
index 0000000..610f10c
--- /dev/null
+++ b/frontend/public/video/ad-02-twenty-minute-map.vtt
@@ -0,0 +1,14 @@
+WEBVTT
+
+00:00:02.121 --> 00:00:05.961
+Every colour on this map is a commute to central London.
+
+00:00:06.361 --> 00:00:09.801
+Here's what twenty minutes actually leaves you.
+
+00:00:11.301 --> 00:00:16.741
+Same twenty minutes wherever it's lit, but not the same price.
+
+00:00:17.391 --> 00:00:21.151
+The commute is priced in. The bargain is not.
+
diff --git a/frontend/public/video/ad-03-postcode-files.jpg b/frontend/public/video/ad-03-postcode-files.jpg
index 8b8b718..eda25aa 100644
--- a/frontend/public/video/ad-03-postcode-files.jpg
+++ b/frontend/public/video/ad-03-postcode-files.jpg
@@ -1,3 +1,3 @@
 version https://git-lfs.github.com/spec/v1
-oid sha256:081a2362b7a5064554744ee850a78d15b7e54155543ab3dff4c82d17001d5ac4
-size 194206
+oid sha256:730aef459e371324a263a248be6db784fefb012b0e9982b4fa1ec4a7b1ba509e
+size 236198
diff --git a/frontend/public/video/ad-03-postcode-files.mp4 b/frontend/public/video/ad-03-postcode-files.mp4
index 63ea25c..6726fdf 100644
--- a/frontend/public/video/ad-03-postcode-files.mp4
+++ b/frontend/public/video/ad-03-postcode-files.mp4
@@ -1,3 +1,3 @@
 version https://git-lfs.github.com/spec/v1
-oid sha256:2766cd3abdf5de15961f502938a85d20390e690ef81dfeb3564eba0140e46fc3
-size 14428541
+oid sha256:b53e1dd6748d3c9cc9b6cf299c02fe07f1a031f370461586fc1ec21a3db10876
+size 17090775
diff --git a/frontend/public/video/ad-03-postcode-files.vtt b/frontend/public/video/ad-03-postcode-files.vtt
new file mode 100644
index 0000000..2b34312
--- /dev/null
+++ b/frontend/public/video/ad-03-postcode-files.vtt
@@ -0,0 +1,14 @@
+WEBVTT
+
+00:00:01.021 --> 00:00:05.341
+One name costs more. The block next door scores the same.
+
+00:00:05.741 --> 00:00:11.581
+Sold prices, schools, crime, even Street View, for this exact postcode.
+
+00:00:12.031 --> 00:00:17.071
+The same evidence a pricey postcode has, sitting quietly cheaper here.
+
+00:00:17.671 --> 00:00:22.071
+Every postcode, proven on the numbers, not its reputation.
+
diff --git a/frontend/public/video/ad-04-quiet-streets.jpg b/frontend/public/video/ad-04-quiet-streets.jpg
index 061e1b0..ae281e8 100644
--- a/frontend/public/video/ad-04-quiet-streets.jpg
+++ b/frontend/public/video/ad-04-quiet-streets.jpg
@@ -1,3 +1,3 @@
 version https://git-lfs.github.com/spec/v1
-oid sha256:7f873aa0b7fe358c6b18ddeda02c838ed72f4b926410cff71bd8fde3b9f05e8e
-size 236388
+oid sha256:c4d551f400ea58b6d91534ad0549adc01bc7f85c422ae1db5a39e06babbc3674
+size 260265
diff --git a/frontend/public/video/ad-04-quiet-streets.mp4 b/frontend/public/video/ad-04-quiet-streets.mp4
index 8045e53..651ca1a 100644
--- a/frontend/public/video/ad-04-quiet-streets.mp4
+++ b/frontend/public/video/ad-04-quiet-streets.mp4
@@ -1,3 +1,3 @@
 version https://git-lfs.github.com/spec/v1
-oid sha256:3443dd382034f0cad340455d84c9402032027a99bf20bf90d99378cdc307f76c
-size 13308433
+oid sha256:9b0c5ad0a710ba94666f25f5c8fe704de2319eef3a1b826fc7cfaf0667b38421
+size 16146529
diff --git a/frontend/public/video/ad-04-quiet-streets.vtt b/frontend/public/video/ad-04-quiet-streets.vtt
new file mode 100644
index 0000000..f263c9b
--- /dev/null
+++ b/frontend/public/video/ad-04-quiet-streets.vtt
@@ -0,0 +1,14 @@
+WEBVTT
+
+00:00:00.201 --> 00:00:04.441
+Listing photos are silent. Main roads are not.
+
+00:00:04.841 --> 00:00:07.881
+This is London under fifty-five decibels.
+
+00:00:09.181 --> 00:00:13.021
+Nearby, just as quiet, and overlooked.
+
+00:00:13.671 --> 00:00:16.071
+The quiet street nobody bid up.
+
diff --git a/frontend/public/video/ad-05-school-run.jpg b/frontend/public/video/ad-05-school-run.jpg
index 8456133..b51be70 100644
--- a/frontend/public/video/ad-05-school-run.jpg
+++ b/frontend/public/video/ad-05-school-run.jpg
@@ -1,3 +1,3 @@
 version https://git-lfs.github.com/spec/v1
-oid sha256:8a176491a7d9b146c5cd2e8785cd00cd3f2eadf41c68326e19e5d2ef4c92ea90
-size 259165
+oid sha256:170f6b39128233c14454100b8f535bbc787700f1baf950a38c8d3cc88a6a71e4
+size 214073
diff --git a/frontend/public/video/ad-05-school-run.mp4 b/frontend/public/video/ad-05-school-run.mp4
index 83c5638..bae5768 100644
--- a/frontend/public/video/ad-05-school-run.mp4
+++ b/frontend/public/video/ad-05-school-run.mp4
@@ -1,3 +1,3 @@
 version https://git-lfs.github.com/spec/v1
-oid sha256:f9d123fd1d5f012367bf6818394d1b5601065692962118378f721f8347299d01
-size 16605037
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+size 18251768
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--- /dev/null
+++ b/frontend/public/video/ad-05-school-run.vtt
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+WEBVTT
+
+00:00:00.201 --> 00:00:06.521
+Good primary, low crime, under three hundred and fifty. The actual family brief.
+
+00:00:06.921 --> 00:00:11.081
+Everything still on the map passes all three filters.
+
+00:00:12.381 --> 00:00:17.741
+Same primary, same low crime, without the name everyone else is bidding up.
+
+00:00:18.391 --> 00:00:21.831
+The schools are real. The premium is optional.
+
diff --git a/frontend/public/video/ad-06-waitrose-test.jpg b/frontend/public/video/ad-06-waitrose-test.jpg
index a6865e0..421cf86 100644
--- a/frontend/public/video/ad-06-waitrose-test.jpg
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diff --git a/frontend/public/video/ad-06-waitrose-test.mp4 b/frontend/public/video/ad-06-waitrose-test.mp4
index 3752854..0e773fa 100644
--- a/frontend/public/video/ad-06-waitrose-test.mp4
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diff --git a/frontend/public/video/ad-06-waitrose-test.vtt b/frontend/public/video/ad-06-waitrose-test.vtt
new file mode 100644
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--- /dev/null
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+WEBVTT
+
+00:00:00.204 --> 00:00:05.724
+A Waitrose, a tube stop, a park nearby. Search by what you want.
+
+00:00:06.124 --> 00:00:10.204
+London, narrowed to the postcodes that fit the way you live.
+
+00:00:11.504 --> 00:00:14.704
+Same amenities, lower price nearby.
+
+00:00:15.354 --> 00:00:19.354
+Same Waitrose. Same tube. Cheaper postcode.
+
diff --git a/frontend/public/video/ad-07-renters-map.jpg b/frontend/public/video/ad-07-renters-map.jpg
index 824a48b..f12da12 100644
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index 398ac0b..d3bea37 100644
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+WEBVTT
+
+00:00:00.201 --> 00:00:05.561
+Rent under sixteen hundred, half an hour to central, on a quiet street.
+
+00:00:05.961 --> 00:00:10.201
+Letting sites rank flats. This ranks the streets around them.
+
+00:00:11.501 --> 00:00:15.821
+Same commute, same quiet, lower rent nearby.
+
+00:00:16.471 --> 00:00:19.831
+The name costs more. The street does not.
+
diff --git a/frontend/public/video/ad-08-cheap-insurance.jpg b/frontend/public/video/ad-08-cheap-insurance.jpg
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diff --git a/frontend/public/video/ad-08-value.vtt b/frontend/public/video/ad-08-value.vtt
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+++ b/frontend/public/video/ad-08-value.vtt
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+WEBVTT
+
+00:00:00.201 --> 00:00:05.641
+Two streets, same schools, same commute, priced tens of thousands apart.
+
+00:00:06.041 --> 00:00:10.201
+You pay for the postcode's name; the value sits a postcode away.
+
+00:00:11.501 --> 00:00:15.581
+Pay once, find the bargain, stop overpaying for the name.
+
+00:00:16.231 --> 00:00:19.351
+Buy value, not reputation.
+
diff --git a/frontend/public/video/recording-de-mobile.jpg b/frontend/public/video/recording-de-mobile.jpg
index 9cbfe1b..184a291 100644
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index 5dfade7..6e78e87 100644
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+WEBVTT
+
+00:00:00.241 --> 00:00:04.081
+Der Ruf einer Gegend steckt im Preis. Ihr wahrer Wert nicht.
+
+00:00:04.431 --> 00:00:10.831
+Also sag, was du suchst. Budget, Arbeitsweg, Schulen, sogar wie ruhig die Straße ist.
+
+00:00:11.201 --> 00:00:16.641
+Eine Vorgabe, und England schrumpft auf die Postleitzahlen, die dein Geld wert sind.
+
+00:00:17.191 --> 00:00:21.751
+Verschärf den Arbeitsweg, und in Sekunden bleiben nur die besten übrig.
+
+00:00:22.351 --> 00:00:26.111
+Auf Straßenebene stechen die besten Ecken von selbst hervor.
+
+00:00:26.969 --> 00:00:34.649
+Öffne eine, und sie zeigt die Belege. Verkaufspreise, Schulen, Kriminalität, Lärm, Internet.
+
+00:00:41.505 --> 00:00:47.505
+Behalte die paar mit dem besten Preis-Leistungs-Verhältnis, exportier sie und schau sie dir vor Ort an.
+
+00:00:48.505 --> 00:00:52.105
+Zahl nicht für den Namen. Finde den Wert.
+
diff --git a/frontend/public/video/recording-de.jpg b/frontend/public/video/recording-de.jpg
index 249cee4..451d540 100644
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index 8f422b7..0451832 100644
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+WEBVTT
+
+00:00:00.244 --> 00:00:04.084
+Der Ruf einer Gegend steckt im Preis. Ihr wahrer Wert nicht.
+
+00:00:04.434 --> 00:00:10.834
+Also sag, was du suchst. Budget, Arbeitsweg, Schulen, sogar wie ruhig die Straße ist.
+
+00:00:11.204 --> 00:00:16.644
+Eine Vorgabe, und England schrumpft auf die Postleitzahlen, die dein Geld wert sind.
+
+00:00:17.194 --> 00:00:21.754
+Verschärf den Arbeitsweg, und in Sekunden bleiben nur die besten übrig.
+
+00:00:22.354 --> 00:00:26.114
+Auf Straßenebene stechen die besten Ecken von selbst hervor.
+
+00:00:27.355 --> 00:00:35.035
+Öffne eine, und sie zeigt die Belege. Verkaufspreise, Schulen, Kriminalität, Lärm, Internet.
+
+00:00:37.235 --> 00:00:43.235
+Behalte die paar mit dem besten Preis-Leistungs-Verhältnis, exportier sie und schau sie dir vor Ort an.
+
+00:00:44.235 --> 00:00:47.835
+Zahl nicht für den Namen. Finde den Wert.
+
diff --git a/frontend/public/video/recording-hi-mobile.jpg b/frontend/public/video/recording-hi-mobile.jpg
index 794f4b4..cdefb2d 100644
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index a65f0d1..eb19488 100644
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+WEBVTT
+
+00:00:00.241 --> 00:00:04.881
+A postcode's reputation is priced in. Its value isn't.
+
+00:00:05.231 --> 00:00:12.111
+So start with the brief. Budget, commute, schools, even how quiet the street is.
+
+00:00:12.481 --> 00:00:16.721
+One brief, and England narrows to the postcodes worth your money.
+
+00:00:17.271 --> 00:00:20.871
+Tighten the commute, and the keepers narrow further in seconds.
+
+00:00:21.471 --> 00:00:26.111
+Down at street level, the strongest streets start to stand out.
+
+00:00:26.561 --> 00:00:33.921
+Open one, and it shows its work. Sold prices, schools, crime, noise, broadband.
+
+00:00:41.054 --> 00:00:46.494
+Keep the best-value few, export them, and scout where it actually counts.
+
+00:00:47.494 --> 00:00:50.694
+Stop paying for the name. Find the value.
+
diff --git a/frontend/public/video/recording-hi.jpg b/frontend/public/video/recording-hi.jpg
index 0454717..fa06c71 100644
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index 0d8b3b8..adc6f32 100644
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+WEBVTT
+
+00:00:00.245 --> 00:00:04.885
+A postcode's reputation is priced in. Its value isn't.
+
+00:00:05.235 --> 00:00:12.115
+So start with the brief. Budget, commute, schools, even how quiet the street is.
+
+00:00:12.485 --> 00:00:16.725
+One brief, and England narrows to the postcodes worth your money.
+
+00:00:17.275 --> 00:00:20.875
+Tighten the commute, and the keepers narrow further in seconds.
+
+00:00:21.475 --> 00:00:26.115
+Down at street level, the strongest streets start to stand out.
+
+00:00:26.565 --> 00:00:33.925
+Open one, and it shows its work. Sold prices, schools, crime, noise, broadband.
+
+00:00:36.125 --> 00:00:41.565
+Keep the best-value few, export them, and scout where it actually counts.
+
+00:00:42.565 --> 00:00:45.765
+Stop paying for the name. Find the value.
+
diff --git a/frontend/public/video/recording-mobile.jpg b/frontend/public/video/recording-mobile.jpg
index 40ae2d3..7dfc031 100644
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--- /dev/null
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+
+00:00:00.240 --> 00:00:05.200
+A postcode's reputation is priced in. Its value isn't.
+
+00:00:05.550 --> 00:00:12.110
+So start with the brief. Budget, commute, schools, even how quiet the street is.
+
+00:00:12.480 --> 00:00:17.200
+One brief, and England narrows to the postcodes worth your money.
+
+00:00:17.750 --> 00:00:22.630
+Tighten the commute, and the keepers narrow further in seconds.
+
+00:00:23.230 --> 00:00:29.150
+Down at street level, the strongest streets start to stand out.
+
+00:00:29.600 --> 00:00:37.920
+Open one, and it shows its work. Sold prices, schools, crime, noise, broadband.
+
+00:00:44.031 --> 00:00:49.871
+Keep the best-value few, export them, and scout where it actually counts.
+
+00:00:50.871 --> 00:00:53.991
+Stop paying for the name. Find the value.
+
diff --git a/frontend/public/video/recording-zh-mobile.jpg b/frontend/public/video/recording-zh-mobile.jpg
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+00:00:00.242 --> 00:00:06.322
+一个邮区的名气，早就算进了房价里。它真正的价值，却没有。
+
+00:00:06.672 --> 00:00:15.152
+所以，把你的需求告诉它。预算、通勤、学校，甚至这条街够不够安静。
+
+00:00:15.522 --> 00:00:20.162
+一份需求，整个英格兰就缩小到那些真正值这个价的邮区。
+
+00:00:20.712 --> 00:00:25.672
+把通勤再收紧一点，几秒钟，留下的好选择又少了一批。
+
+00:00:26.272 --> 00:00:29.952
+放大到街道层面，好街区自己浮现出来。
+
+00:00:30.960 --> 00:00:38.080
+点开一个，它把依据都摆给你看。成交价、学校、治安、噪音、宽带。
+
+00:00:45.462 --> 00:00:51.302
+留下最划算的那几个，导出来，去真正值得的地方实地看房。
+
+00:00:52.302 --> 00:00:55.422
+别再为名气买单。找到真正的价值。
+
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@@ -1,3 +1,3 @@
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-oid sha256:6ba72743b85e80e26f8fe18a1afd860afef91e2a521efd5903f4cfb2a0367a9f
-size 184652
+oid sha256:bbc735daf08abdc30d4321947d382f57efb3b83a5a011e38744b19c9c1d5156c
+size 304023
diff --git a/frontend/public/video/recording-zh.mp4 b/frontend/public/video/recording-zh.mp4
index c838dcf..7522462 100644
--- a/frontend/public/video/recording-zh.mp4
+++ b/frontend/public/video/recording-zh.mp4
@@ -1,3 +1,3 @@
 version https://git-lfs.github.com/spec/v1
-oid sha256:5865bf783150c3d481686972790dcc9c37401f377266d2fd7068f190ee72ddc0
-size 33108202
+oid sha256:bc86a528fbb0bd93bfc32f401d5f6ed8e9be88fc979f4c4ddd3f2268e8195b7e
+size 48760725
diff --git a/frontend/public/video/recording-zh.vtt b/frontend/public/video/recording-zh.vtt
new file mode 100644
index 0000000..2cc1069
--- /dev/null
+++ b/frontend/public/video/recording-zh.vtt
@@ -0,0 +1,26 @@
+WEBVTT
+
+00:00:00.244 --> 00:00:06.324
+一个邮区的名气，早就算进了房价里。它真正的价值，却没有。
+
+00:00:06.674 --> 00:00:15.154
+所以，把你的需求告诉它。预算、通勤、学校，甚至这条街够不够安静。
+
+00:00:15.524 --> 00:00:20.164
+一份需求，整个英格兰就缩小到那些真正值这个价的邮区。
+
+00:00:20.714 --> 00:00:25.674
+把通勤再收紧一点，几秒钟，留下的好选择又少了一批。
+
+00:00:26.274 --> 00:00:29.954
+放大到街道层面，好街区自己浮现出来。
+
+00:00:31.054 --> 00:00:38.174
+点开一个，它把依据都摆给你看。成交价、学校、治安、噪音、宽带。
+
+00:00:40.375 --> 00:00:46.215
+留下最划算的那几个，导出来，去真正值得的地方实地看房。
+
+00:00:47.215 --> 00:00:50.335
+别再为名气买单。找到真正的价值。
+
diff --git a/frontend/public/video/recording.jpg b/frontend/public/video/recording.jpg
index 633284e..1bf13b7 100644
--- a/frontend/public/video/recording.jpg
+++ b/frontend/public/video/recording.jpg
@@ -1,3 +1,3 @@
 version https://git-lfs.github.com/spec/v1
-oid sha256:183bc59ec12cefa42afdc2083331f7f08d8e9569798ad9d42d6f3666c24acc8d
-size 188821
+oid sha256:740b77c88c67041aa5d93a2cc4974415e79200cc35317e1c20ccbc064d7f7389
+size 338350
diff --git a/frontend/public/video/recording.mp4 b/frontend/public/video/recording.mp4
index de1a3fb..4836378 100644
--- a/frontend/public/video/recording.mp4
+++ b/frontend/public/video/recording.mp4
@@ -1,3 +1,3 @@
 version https://git-lfs.github.com/spec/v1
-oid sha256:8dd52ed40bc5c9b6a96535a7e743a2ebac9862eeb83e35b6b49ea9bcac7e611c
-size 36765113
+oid sha256:26a4e14323da141a1af372a830fb7ef569d9e19cd124715e608a3affccf2d4ed
+size 49203079
diff --git a/frontend/public/video/recording.vtt b/frontend/public/video/recording.vtt
new file mode 100644
index 0000000..f36fe6e
--- /dev/null
+++ b/frontend/public/video/recording.vtt
@@ -0,0 +1,26 @@
+WEBVTT
+
+00:00:00.241 --> 00:00:05.201
+A postcode's reputation is priced in. Its value isn't.
+
+00:00:05.551 --> 00:00:12.111
+So start with the brief. Budget, commute, schools, even how quiet the street is.
+
+00:00:12.481 --> 00:00:17.201
+One brief, and England narrows to the postcodes worth your money.
+
+00:00:17.751 --> 00:00:22.631
+Tighten the commute, and the keepers narrow further in seconds.
+
+00:00:23.231 --> 00:00:29.151
+Down at street level, the strongest streets start to stand out.
+
+00:00:29.601 --> 00:00:37.921
+Open one, and it shows its work. Sold prices, schools, crime, noise, broadband.
+
+00:00:40.021 --> 00:00:45.861
+Keep the best-value few, export them, and scout where it actually counts.
+
+00:00:46.861 --> 00:00:49.981
+Stop paying for the name. Find the value.
+
diff --git a/video/render.sh b/video/render.sh
index 53a7d86..4e03036 100755
--- a/video/render.sh
+++ b/video/render.sh
@@ -440,6 +440,7 @@ for sb in "${STORYBOARDS[@]}"; do
     say "[$sb] Publishing to $PUBLISH_DIR/$sb.{mp4,jpg}"
     cp "output/$sb/recording.mp4" "$PUBLISH_DIR/$sb.mp4"
     cp "output/$sb/poster.jpg"    "$PUBLISH_DIR/$sb.jpg"
+    [ -f "output/$sb/narration.vtt" ] && cp "output/$sb/narration.vtt" "$PUBLISH_DIR/$sb.vtt"
     node dist/verify.js "$sb" "$PUBLISH_DIR/$sb.mp4" "$PUBLISH_DIR/$sb.jpg"
   fi
 done